CNN Indonesia
Tuesday, 05 Sept 2023 21:02 WIB
Illustration. Sales of well-known brands Oppo, Vivo and Xiaomi are still minus on a year-on-year (YoY) basis. (Photo: ANTARA PHOTO/MUHAMMAD ADIMAJA)
Jakarta, CNN Indonesia —
Market smartphone from China is still battered in RI. Well-known brands Oppo, Vivo and Xiaomi are still lacking year-over-year (YoY). But who champion sales in RI?
This was revealed in a market firm report International Data Corporation (IDC) which was released Monday (4/9). IDC explained that Indonesian smartphones experienced a decline for eight consecutive quarters in the second quarter of 2023.
“Although seasonally it grew 13.8 percent quarter-over-quarter (QoQ), to 8.9 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker,” said IDC Indonesia Associate Market Analyst Vanessa Aurelia.
IDC revealed Oppo smartphone shipments minus 19.8 percent YoY compared to last year. In 2022, Oppo’s shipments will reach 2 million units, while in this period it only exceeded 1.6 million.
Then Vivo minus 13.1 percent YoY. In 2022 it managed to send 1.7 million units, while this year it only managed 1.5 units.
In addition, Xiaomi’s shipments fell 11.8 percent YoY. This year’s shipments only exceeded 1.3 million units, while last year’s shipments exceeded 1.5 million units.
The three mobile phone brands from China are still below Samsung’s mobile phone shipments which are in the first position of shipments, namely 1.9 million units, despite a 3.4 percent YoY decrease.
“IDC estimates the market has bottomed out and we will see consumer demand and supply in various price ranges stabilize as vendors prepare to increase their sales during the year-end holiday period,” said Aurelia.
4G Smartphone Market Up Again
In addition, IDC revealed that smartphone sales growth in the 4G variant rose to 86 percent from 82 percent in the previous quarter.
Meanwhile, 5G smartphones fell by 4.3 percent YoY for the first time since their appearance in 2020.
“Adoption of 5G mobile phones has been slow due to challenges from both the demand and supply sides. The share of 5G smartphones is still very small compared to 4G smartphones,” said Aurelia.
Although the price is more affordable, he said, 4G counterparts often have much better specifications for a similar price.
In addition, Aurelia assesses that 5G connectivity is still limited to certain areas. That way, the 5G feature is not enough to attract new potential customers.
“The low 5G smartphone penetration rate is causing telcos to remain cautious in their 5G investments, taking into account factors such as cost and overall returns,” he added.
(can/dmi)
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2023-09-05 14:02:00
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