Filters, sponsored influencer advertising and image editing are an integral part of our social media feeds. Nevertheless, we want authentic content on Instagram. Why this is so and what it does to us – that’s what this Ab 21.
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Wanda has almost 35,000 followers on Instagram, whom she provides with news from her life and yoga content. The yoga teacher believes that she is authentic even on social media: “That is definitely my concern that there is as little difference as possible between how you get to know me and my posts.” Wanda is also convinced that most people want to create an ideal self-image on Insta.
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Perfect social media productions provide us with emotions similar to Disney films, says the author Lars Amend, who deals with love productions on Instagram: We actually know that the filtered photos in the feed do not correspond to reality, but we still want that they are real. In the podcast, the author explains what this contradiction does to our expectations of “real” relationships.
Interesting facts about Instagram and authenticity
- What exactly does authenticity mean? is controversial in science – because when we are true to ourselves and ourselves cannot be reduced to specific characteristics. Two American researchers emphasize also in her investigation of authenticity that it is difficult to be yourself if you don’t know exactly who you are. We are often too contradictory and complex to know for ourselves who we are.
- Almost every fifth person in Germany has already bought a product because they became aware of it through a sponsored influencer post. That goes from a Study by the Federal Association of the Digital Economy emerge. More than half of the 16 to 24-year-olds surveyed find influencers more credible than traditional advertising from television or radio.
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