Walmart is to date the number one retail group in the world. With 11,000 supermarkets and hypermarkets, the brand has adopted social networks to communicate with their customers both nationally and locally.
The supermarket chains are very active in social networks. Whether it is to convey their values, present positive initiatives or even present their new products, Facebook pages have become effective alternatives for reaching consumers on digital levers.
And as in France, Walmart is no exception across the Atlantic. The largest retail group in the world knows how to generate engagement on social networks.
This watch comes from the 716-page census Facebook. It should allow you to find inspiration in order to communicate at the level of your point of sale.
You’ll notice absolutely incredible engagement scores on some posts, up to several thousand shares.
Walmart’s communication on its national Facebook page
The first thing that strikes on the pages of Walmart this is the age of some collaborators. The brand thanks them frequently for their courage and seniority. Some employees are over 90 years old! These images seem to be totally unrealistic when viewed from France.
