How to use the Spotify listening features to make your show bigger

If a listener likes a podcast, they probably want to be the first to know when a new episode of that podcast is released. It used to be a surprisingly tedious task, but with the new episode notifications It’s now easy for listeners, with the push of a button: when they’re first following a podcast, they can turn on notifications for new episodes; Existing users can simply tap “FOLLOWING” on a program’s page to open the settings and turn on the notifications. In the long run, this can help creators build loyalty, improve engagement, and increase the number of listeners for new episodes – while for listeners, episode notifications are seen as a staple of audio consumption. It’s a great way for your biggest fans to stay tuned and not worry about missing out.

How to add them to your shipment: Just ask your listeners to follow your podcast and turn on notifications for new episodes so they don’t miss any!

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A big part of the fun and autonomy of discovering music on Spotify is the listener’s ability to create playlists. Did you know you can also create podcast episode playlists with your shows? Creating podcast playlists to help new listeners get started with your content is especially useful for podcasters with a large catalog or podcast networks with multiple shows. You can highlight your best episodes that give listeners the best impression of your show in an “Introduction to” or “Starter Pack” playlist, or group episodes that fit into a category. You can even customize the cover of the playlist with your own branding and edit the description (on the web or mobile), and you can easily share your playlists on social media or link to them in the show notes. Another option: add other creators’ episodes to yours to collaborate on a playlist and promote them together – so you can bring your show to an even wider audience.

How to add them to your shipment: Create a podcast playlist by tapping the “…” next to any episode and selecting “Add to Playlist” – or tap “Create Playlist” on the Music tab in your library.

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Podcast episodes should be as listener-friendly as the songs on an album: easy to save for later, in case there is no time for “In the Moment” – which often happens! Until Spotify in November the Funktion “Your Episodes “It was not that easy for listeners on the platform to get that” aha “moment of podcast episode discovery. And for the creators, that moment may have been the product of hard-earned advertising efforts Tap “+” to bookmark it for later listening, just like the familiar “hearting” of a song in Spotify. After the episode is bookmarked, listeners will see a “Your Episodes” playlist at the top of the tab “Podcast Episodes” is pinned – which allows the listener to actually try a new episode and discover more.

How to add them to your broadcast: The next time you have a new episode, ask listeners to tap the “plus” to add it to their episodes if they can’t listen right away.

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Spotify offers podcasting tools that make it easier for you to reach and be found by listeners. Use these to boost your podcast – and don’t forget those extra Spotify podcasting features that can make your show a success.

• Add any Spotify music to your Anchor Podcast for free
• View extensive audience analytics powered by Spotify
• Spotify’s new podcast charts can help get your show discovered
• Get even deeper insights into your episode performance with drop-off chart metrics from Spotify
• Create custom Promo cardsto share your podcast on social media

Are you still thinking about 2020? Understandable! Check out our Anchor year in review and you Packed for podcasters.

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