How to use Spotify’s listening features to grow your show

If a listener enjoys a podcast, chances are they’ll want to be the first to know when a new episode of that podcast is released. In the past, the task was surprisingly difficult, but notifications of new ears odes now make it easy to read all at once: When they follow a podcast for the first time, they can switch to notifications of new episodes; existing users can simply tap “NEXT” from a show’s page to open settings and enable notifications. In the long run, this can help creators to retain customers, improve engagement, and increase the number of new episodes streams, while for listeners, episode notifications are seen as a critical part of the business. audio consumption experience. It’s a great way for your biggest fans to keep up to date and not worry about missing out on something.

How to add them to your show: Just ask your listeners to follow your podcast and turn on new episode notifications so they never miss an episode!

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Much of the fun and autonomy of discovering music on Spotify is the listener’s ability to create playlists. Did you know that you can also create podcast episode playlists featuring your show (s)? Especially handy for podcasters with a long catalog or podcast networks with multiple shows, creating podcast playlists can be the perfect way to help new listeners start using your content. You can highlight the best performing episodes that give listeners the best taste of what your show represents in an “Intro” or “Starter pack” playlist, or group episodes that fit into a category. You can even customize the playlist cover with your own branding and edit the description (web or mobile), and you can easily share your playlists on social media or refer to them from the series ratings. Another option: Add your fellow creators’ episodes to your own to collaborate on and cross-promote a playlist, which can get your show known to an even wider audience.

How to add them to your show: Create a podcast playlist by tapping the “…” next to any episode and selecting “Add to playlist” – or tap “Create playlist” in the Music tab of your library.

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Podcasts should be as enjoyable to listen to as songs on an album: It’s easy to save them for later, in case there isn’t any “in the moment” time – which often happens! Until Spotify launches the Your ears feature odes in November, it was not so easy for listeners to the platform to remember that moment “aha” of discovering a podcast-episode. And for the creators, this moment could have been the result of relentless promotional efforts. Now, a listener can tap any episode’s “+” bookmark to bookmark it for later listening, just like the familiar “heart” of a song in Spotify. After tagging the episode, listeners will see a “Your Episodes” playlist pinned to the top of their “Podcast Episodes” tab, allowing them to try a new episode and discover more.

How to add them to your show: The next time you have a new episode, ask listeners to press the “plus” to add it to their episodes if they can’t listen to it right away.

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Spotify offers podcasting tools that make it easier for you to reach your listeners and help them find you. Take this opportunity to amplify your podcast and don’t forget about these extra podcasting features from Spotify that can help your show thrive.

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