–
Digital marketing by definition involves the management and execution of advertising, using electronic media such as the web, email, interactive television, IPTV, and wireless media along with digital information and data to know the characteristics and behavior of customers.
In this sense companies and people are already beginning to adapt to the digital world and we have given way to digitize our activities: information, entertainment, shopping, payments, personal-business relationships and friends.
According some statistics, During 2021 Mexico had an increase of 3.5 million users on the internet and 11 million active users on social networks compared to 2020. DSimilarly, the percentage of growth in the Mexican digital world increased in social networks by 12.4 percent, which represents 11 million new active users in networks such as Facebook, Instagram, TikTok, YouTube and Twitter among other applications.
Source: Digital 2021 – Social Media Marketing & Management Dashboard – Hootsuite.
–
Where can we start?
Developing informative content, trend and value, to publish and start to make your audience fall in love. Testing to know how users respond to each one. So in the result of experimentation we identify the reactions we will have to them, motivating the conversation that generates more response and commitment, to know what, how, and when to communicate to invest calculated resources (time, talent, budget and materials), and that the distribution is started by the same client or user (word of mouth).
This will allow you delve into the world of algorithms in digital media, so that you understand that when you release digital content that is aimed at the emotional point of the audience (because you ran the circuit to scale), the next challenge will be get the same audience to distribute the content to make way for power of virality1 (It is the cheapest way to get to the market) and will be a fundamental competence for any long-term entrepreneurship project.
–
However, it is important that to talk about algorithms the subject is very deep and requires a detailed analysis, because each platform has its metrics and takes a number of variables into consideration. However, it is necessary for our mind to conceptually understand how to enter to navigate in this new world of codes, facts, figures and digital information. In this new form of communication and influence, it is decisive the microphone experimentation to classify the more emotional reactions representative and grab the market’s attention, at very low costs and aspire to a free distribution by the algorithms.
And this is not a strategy to know how to use an algorithm correctly, it is rather to awaken in us a executable conceptual model of the importance of digital metrics in everything we do on a daily basis.
Our businesses will be much more strategic to the extent that we invest weather in practicing these skills and interacting with specialists in technological innovation, marketing, technicians, developers of artificial intelligence, among others.
1It refers to the content that is disseminated on the internet through different digital media, reaching a large number of visits in a short space of time. It can be achieved in many ways and through themes and formats of all kinds.
–
