One of the best yet most commonly overlooked marketing tactics is using branded clothing to promote your business. Not only can this approach be very successful in helping boost your brand awareness and increase your exposure, but it can also help you create a deeper connection with your existing audience.
Whether you choose to go with wholesale clothing on which you can simply print your brand’s logo, or decide to create your own pieces, the results you’ll be able to achieve will be positive and tangible.
What’s more, you don’t even need to make this process overly complicated by choosing multiple designs. Instead, simply make sure you have enough “standard” clothing pieces in a variety of sizes, so that everyone who receives your branded merch really gets a chance to enjoy it.
With that in mind, here are some ways you can use branded clothing to promote your business.
Sponsor a local event
One of the ways you can use branded clothing to promote your business is to sponsor a local event. Whether It is a fund-raising party, local school sporting event or even a charity concert, you can easily set aside some funds and become the event’s biggest sponsor. Then you can hand out branded t-shirts or hoodies to all the participants and organizers and have them basically become a walking ad for your business. Not only will this help you raise awareness of your brand but it will also put your brand in a positive spotlight.
Surprise your employees
You can create branded merch and give them to your employees as a sign of your appreciation of their hard work and everything they do. To make the gift even more special, ask your employees to choose a size and color of the items they’re about to receive. However, keep in mind that discussing clothing sizes can be uncomfortable for some people, so instead of asking your employees which size they wear, ask them which size they would prefer to receive. That way you can avoid putting anyone in an uncomfortable spot, yet still get the answer you’re looking for.
Give freebies to most loyal customers
You can also use your branded merch to surprise your most loyal customers. No matter which type of business you run, you most likely have at least a few customers that stand out from the rest. So, you can then choose to give them a branded shirt, hoodie, beanie or even a tote bag as a sign of appreciation. What’s more, you can create a loyalty program where your customers can collect points and then claim various branded prizes depending on the number of points they’ve managed to collect in a certain timeframe.
No matter which of these options you go for – or if you even decide to go for all of them – know that such a form of business promotion won’t end up costing you an arm and a leg, but it will still do wonders for your business.
