Are you a business owner or manager looking to organize a business seminar? Indeed, this type of business event has now become a means of conveying the challenges and visions of the company.
It is a high-potential management tool that helps strengthen team cohesion. But, organizing such an event is more difficult than you think, especially when you have a budget to respect. Here are our tips to help you design and organize your next business seminar.
Define your project well
For a perfect organization of a business seminar, the first step will be to prepare your event. To do this, it is important to ask yourself three essential questions:
- What type of seminar are you organizing ?
- What are the goals you are pursuing with such an event? ?
- What is the budget to devote to it ?
Regarding the types of seminars, there are four:
- The management seminar or management seminar : It is a seminar which brings together the company’s management staff in a quiet place. The objective of this seminar is to discuss topics relating to company strategies. The participants decide together on the possible crises to be resolved as well as the measures to be taken;
- The motivation and cohesion seminar : The strength of a team comes from the union of its collaborators. It is for this purpose that a motivational seminar is organized. It brings together the HR team and managers for a team bulding. In some cases, personal development coaches may be invited. It is a seminar in which the efforts of employees during the year can be rewarded;
- The training seminar : As its name suggests, it is a seminar that is organized to increase the skills of employees through educational sessions. This aims to increase the productivity of the company with the increase in everyone’s knowledge;
- The integration seminar : It is organized with the intention of integrating new members of the team following a massive recruitment. This allows them to come into contact with the alumni and the opportunity to present the values conveyed by the company.
Once you choose the type of seminar you want to organize, it will help you define your goals. Whether in terms of communication, results and the relationship between the different actors, your choices must be precise.
Finally, you must determine the budget that you need to invest to achieve your goals. The budget is defined according to the objectives, the target and the format. To organize the seminar you need, your goals must be in line with your desires and your budget.
Choose an inspiring date and place
The date and lieu occupy a very important place in the success of the organization of your seminar. Regarding the date, it must be chosen according to company agenda. It must be chosen as soon as possible to allow the various actors to be informed in time.
This gives you the certainty that the majority of them will be present. It is not recommended to choose a close date so as not to create an effect of surprise. For this, you must start the organization months in advance. Above all, avoid dates that compromise the availability of participants. These are the bridging weekends, school holidays, daysnational sporting events bears…
After choosing the date, you have to choose the location of the event. The latter must go hand in hand with your goals. While being in adequacy with the values and the brand image of the company, the destination for your company seminar must be original. By going to this site https://www.kactus.com/fr/france/bordeaux, you are sure to find most inspiring seminar venues located in the city of Bordeaux.
Consider making a site visit. This will prevent you from any unpleasant surprises. Also, you should choose a location that has the ability to contain all your participants. It must be easily accessible to allow the different actors to come together. The ideal place does not have to be a faraway place.
Establish your schedule and communicate
After choosing the location where the seminar will be organized, you must now establish the session plan. This is a step that prevents you from forgetting the important points of your project. You should plan all parts of the seminar and communicate the details of the event with your partners or stakeholders involved.
Avoid overloading the program. For a good atmosphere, you should also plan the activities and entertainment. Mix up leisure (team-building activities), formal activities and distractions. Restoration is also a point that should not be overlooked. Being both a break and a moment of conviviality, the meal must be impeccable.
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