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Social networks have gone from being a channel to share visual content with family and friends, to becoming an ideal platform to boost business. Today is a place where buying and selling happens every day.
A good example is Facebook and its family of platforms, which have helped millions of companies grow. More than 200 million companies already use Instagram, WhatsApp and Facebook every month to promote basic information about your business, communicate with customers and sell your products and services.
A survey conducted by Ipsos and Facebook in 2020 found that small and medium-sized businesses are the ones who take most advantage of the technological tools that the technology giant has designed for this purpose. WhatsApp takes the leadership and has taken a relevant role for the operation of companies in the midst of the coronavirus pandemic.
Regardless of their size, companies saw the potential of this communications platform to sell and provide personalized services to their customers. So much so that there are already tools that allow them to publish their catalog in a button, or chatbots to respond to any request to customers 24 hours a day. Behind it is Instagram, which has become a platform to discover businesses and in which more and more entrepreneurs arrive or emerge within it.
Instagram is one of the most important social networks of the moment and the fact that it is a mobile and highly visual platform helps companies to bring their virtual showcase to consumers at any time, breaking down geographical barriers. It has more than 1 billion monthly users around the world, of which 90 percent follow a brand or business.
Also, 60 percent of people say they discover a new product through Instagram and approximately 200 million users visit at least one company profile every day.
In Colombia, several companies have succeeded in this application and have taken advantage of this business ecosystem that has emerged. Many of them register sales growth of more than 90 percent and have conquered international markets that would probably have been slow to reach.
To take advantage of these platforms it is not necessary to make millionaire investments or have a business running.
In fact, Instagram is also an ideal place to test products and verify whether or not a business idea has a future.
To achieve this, it is enough to spend little time to create a business profile, be creative, establish a marketing strategy and take advantage of the analysis and advertising tools that Facebook offers to know the scope of the business. About this there are hundreds of free courses on the internet.
So, if you have already made the decision to start a business, do not hesitate to do so and see a free showcase on social networks that will most likely lead to success. Of course, we must not forget that formality is also key to gaining confidence in this digital world.
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