How to Sell on WhatsApp and Make More Money (2021)

Do you want to give your business a boost? Find out how to sell your products on WhatsApp and get closer to millions of potential buyers.

Written by Beatriz Alcántara on WhatsApp

Last updated the 19/12/2020 at 02:02

WhatsApp continues to reinvent itself to offer its usersSomething more than a messaging platform, introducing new functions such as sending and receiving money or the shopping cart, a tool with which you can buy directly on WhatsApp.

As you can buy, in WhatsApp you can also sell your store’s products.

More than 2,000 million users regularly use this messaging network, a figure that highlights great opportunity for your business sell it via WhatsApp.

If you have not yet joined this initiative, in this guide you can know what do you need to sell on whatsapp, what steps do you need to follow to do it and the benefits it can bring you, as well as some tips on the online sales process.

Selling on WhatsApp can be a big boost to your business.

What do I need to sell on WhatsApp?

Buying on WhatsApp is an option that brings stores even closer to users who don’t even have to leave the app to purchase products, but who is on the other side of the process?

good You can play the role of the seller if you are a business owner and want to improve your sales. First of all, to sell on WhatsApp, you need create a company profile on WhatsApp Business, the version of the messaging service intended for businesses.

In this account, you can add a company description, hours of operation, address, website and email address so that potential buyers can quickly access this information.

Know more: WhatsApp Business: what is it and how to use it to boost your business

Of course, you must also enter the business phone number, that we recommend that you be private that does not interfere with your personal phone number. When they want to contact you, users will see in the chat that it is a company profile.

Another requirement for selling on WhatsApp Business is download a catalog with all the products on the platform your store and their information. So, by clicking on the shopping cart, the user can see the catalog and decide what to buy. Later you will receive a message with all the details of your order.

In short, what you need to sell on WhatsApp is download WhatsApp Business, create a business profile for your business and add all information also so that users know what you offer them, what the opening hours are or go to the website for more information.

What are the advantages of selling on WhatsApp?

First of all, and as we mentioned at the beginning, selling on WhatsApp is an incredible opportunity to boost your business thanks to the billions of users who use the platform. WhatsApp connects you quickly and easily with potential buyers, they just need to add your business phone number to start the buying process.

Another advantage of selling on WhatsApp is that you can discuss quietly with the buyer to give you all the information you need about the products before you buy. Thus, a relationship will be created between you which will facilitate the user’s trust in your store.

We cannot ignore the different features that WhatsApp Business offers you, like the possibility of configure welcome messages With which you can capture the customer’s attention with a good first impression.

It is always positive to offer new shopping methods to users, and WhatsApp is one of the best that you can turn to today. In addition, it’s a free tool, you don’t have to invest anything to use their services to sell your store’s products there.

Know more: WhatsApp Business: everything you can do with and not with normal WhatsApp

What do I need to do to sell my business on WhatsApp?

Step by step, we will see what is the process to follow in WhatsApp Business to create a business profile and sell with your business. It’s a simple process, although you have to pay be careful not to get lost in any of its phases. We have started!

Download WhatsApp Business to your mobile

The first thing to do is download the WhatsApp Business application on your mobile, that business-focused tool we’ve talked about throughout the article.

We have already seen that it is in WhatsApp Business that you have to manage everything related to your business, so download the free app for android before continuing with the sales process on WhatsApp. For clarification, users do not need to have this version to purchase.

Create a company profile and add the information

When you open WhatsApp Business for the first time, the app will ask you for a phone number with which you will register your company profile. We have already discussed that it is advisable to have a specific number for the company, this is the one you should use when creating your account.

Then you must select a category for your business: hotel, clothing and accessories, beauty, cosmetics and personal care… If you cannot find the category of your store, you can use the top search engine.

After clicking on “Next”, it will be time to enter the the name of your business, a description of it and the address. Moreover, if you click on the top circle, you can also add a profile picture. All of these details are important in providing information about your business to customers.

So you will have already created a profile for your business on WhatsApp Business, although there are still things to do if you want to sell properly on WhatsApp.

Enjoy all the features of WhatsApp Business

After creating your business profile, WhatsApp Business will invite you to explore these tools focused on improving your relationship with customers. You can also manage these settings from the section “Tools for the company” in your account settings.

Some of these functions are the configuration of a absent message, welcome message, quick replies, labels to organize chats and customers and editing your company profile, which you always have the possibility to edit.

Enter “Business Tools” and discover one by one the interesting features of WhatsApp Business, all focused on improving your profile.

Add a product catalog

One of the tools of the commercial version of the messaging platform is “Catalogue”, which, as we have seen, is essential for selling your products on WhatsApp.

In “Business tools”, click on “Catalog”. In this section you must add your products with the button “Add an article”. In each of them you can add images, enter their name and optionally specify their price.

It can be expensive work to add all the products you sell in your business, but having a good catalog is essential for customers. know what items you are selling, how they look and how much they cost.

Talk to buyers and start selling

You have already set up your business profile in WhatsApp Business, it’s time to start selling through the service. We remind you that you can not only do this through the mobile app, you can still use WhatsApp Web to chat with buyers from your PC.

3 tips for selling on WhatsApp

The technical part is already solved, now it is you who must manage the profile of your company well to reach the maximum possible customers. First of all, we advise you broadcast your business phone number, because it will be the one that allows buyers to contact you to buy from you through WhatsApp.

Second, you need to manage your conversations with customers well, treat them politely and always answer any doubts they may have about your services and products. If you do, the buyer will trust you for their future purchases.

Know more: How to shop on WhatsApp

Finally, we recommend keep your business catalog up to date so that customers always see the products that are actually available. It would not be good for a buyer to ask you for an item and you should decline it because you haven’t sold it for months.

In summary, it’s all about maintaining an up-to-date company profile, which shows all the information the buyer needs and, of course, giving the customer the best possible treatment through WhatsApp, because obviously we want you to return to our business in the future.

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