Jakarta –
Doing business under a franchise or franchise scheme is an attractive option for the community without the need to build a new brand from scratch. One of the most popular is food and beverage (F&B) franchises.
The amount of investment costs also varies. But have you ever heard of a food franchise that only requires a license capital of IDR 10 million?
This offer is from an East Java brand, Ayam Bakar Pak ‘D’, which was established in 2008. With only IDR 10 million, you can get only one kind of licensed cooperation from the original price of IDR 100 million. This promotion is valid only during the 19th Indonesia License Expo Franchise Exhibition (FLEI) at the Jakarta Convention Center (JCC) on November 18-22, 2022.
Marketing Pak ‘D’ Grilled Chicken, Karismawan said, this discount is for partners in the Jakarta area, who already have a business location and headquarters. This fee also includes a permanent brand license or in other words just a one-time payment.
“If he already has a seat and a position, he can just buy a license. So later that will include assisting in the development process, we will also do the training,” he said when met by detik.com at JCC, Jakarta, Friday (11/18/2022).
Karismawan also shows the estimated cost of outfitting the store as a whole. For a mini shop of 25-80 square meters, the total is around IDR 100 million. Meanwhile, for restaurants over 100 square meters, the cost is IDR 150 to 200 million.
He explained, setup costs are inception-to-open estimates for the cost of raw materials, operations, and so on.
Or for people who don’t wants to be complicated, we have two options. There are those that are auto pilot stores and those that invest in existing stores. If Autopilot is the one who builds and develops, we will operate. So you don’t need to worry about looking for the crew and so on,” she explained.
This type of autopilot or full package is priced between 200 to 250 million rupees (excluding land rental) and 300 to 400 million rupees (including land rental). This figure also includes initial raw materials, all equipment and setup, as well as the operations team.
Meanwhile, for the existing type of investment shop, especially for Surabaya. The system is like investing in an existing store, with a price range of Rp. 350-600 million.
“How much the investment amount depends on the outlet. For profit sharing, before the BEP, 100% of all profits go to the partners. Thereafter, after the BEP, there will be a distribution, 25:75,” he said stated Karismawan.
As for the turnover issue, Karismawan said, the estimate is IDR 100 million per month. For the number of sales per serving per day, he took an example from Surabaya outlets.
“On a day outside the weekend, we can exceed Rp 100-150 per serving. Excluding if there is a rice box event, sometimes a day can contain up to thousands of servings.
As for the estimated return on investment or break event point (BEP), he continued, the estimated average time is 18 months. But he also pointed out that it all depends on the field conditions, the BEP time can be faster, even the longest can be up to 2 years.
Partners will also be charged a royalty of 3% of monthly revenue for the license type only. As for the type of autopilot, it uses a 60:40 profit sharing system. Meanwhile, even if the purchase of this license is for life or forever, Karismawan pointed out, there are several notes that must be respected, such as the purchase of raw materials that must still be from the center. In other words, the system is semi-semi-fast food in grilled chicken products.
“Because we keep the taste, we keep the quality, so we send all the raw materials from Surabaya. With seasoned condition, we also adjust the quality to the standard,” Karismawan continued.
The average selling price of grilled chicken products in Surabaya is around IDR 14,000. Karismawan said that later Jakarta outlets may be allowed to adjust the selling prices of their products themselves, considering there would be additional logistics costs and market adjustments.
(fdl/fdl)
