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How to make people understand numbers and statistics better with anchoring

The importance of a correct interpretation of the figures

But sometimes it is extremely important that people become better informed and really understand numbers and statistics, for example why this contributes to health or prosperity. Another domain where it is very important for people to understand numbers and statistics is that of media or news. We all know how headlines can influence our opinion or decision making.

Anchorage as a solution

Anchorage is a solution to help people interpret information by adding perspectives. For example, if you are talking about a huge amount of water (hundreds of thousands of litres), help people by telling them how many pools it is. See more explanation of this example in the video below (from 00.48).

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