Spotify has established itself as the most popular streaming music service in the world in 2021. According to the latest figures shared by the Swedish giant, they currently have more than 356 million customers worldwide, of which 158 million pay a subscription.
To continue increasing the number of subscribers, and in order to become the most complete audio platform today, the firm led by Daniel Ek has paid special attention to podcasts, which so far have more than 2 million programs. all over the world.
Several of these programs are original to Spotify, that is, they are produced by the company, or they are created by companies such as Anchor or Parcast, companies specializing in podcasting that were acquired by Spotify.
In fact, Parcast is the producer behind a peculiar original Spotify podcast entitled “Your Horoscope for Today”, which consists of small episodes of only 2 minutes, each one dedicated to the different zodiac signs.
This podcast is a Spanish adaptation of Horoscope Today, which first premiered in the United States, and which also had its version for Mexico a few months ago; however, this week it was also launched in Spain.
The podcast is updated every day With 12 episodes (one for each zodiac sign), you only need to listen to yours to know what the stars are about you.
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