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How to increase the visibility of your posts?

Instagram, like Facebook, It changes its algorithm frequently and in the last updates the users of the Camarita social network noticed that the visibility of their publications dropped considerably, which for entrepreneurs who sell products on the digital platform represents a big problem.

Well, less reach and less visibility in Instagram posts translates into falling sales, so entrepreneurs have to resort to paying for advertising on the social network, exactly what Instagram is pursuing with its latest updates.

However, there are some ways to increase visibility in Instagram, which also apply to Facebook, and then we will tell you about it.

Instagram: How to increase the visibility of your posts?

Instagram: How to increase the visibility of your posts?

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Recognize your best content

Users who have an Instagram account registered as a company profile have access to the metrics of their publications in the feed and in the stories, it is important to identify which content had the greatest amount of reach, impressions, interaction and engagement to understand what people like your audience. The same is true on Facebook.

Post at the best time

Instagram: How to increase the visibility of your posts?

Instagram: How to increase the visibility of your posts?

Instagram: How to increase the visibility of your posts?

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The analysis of the metrics also shows what is the time of greatest activity of the followers of the page, which allows to know what is the best time of day to publish and, therefore, so that more users and potential clients see your post, which means greater visibility and translates to greater engagement, which in turn, will help to position yourself at the top of the timeline of your followers with the current Instagram algorithm.

Although in general the best time to post is usually between 8:00 p.m. and 11:00 p.m., this varies depending on the business and your community of followers.

To increase your visibility in Instagram and Facebook You will have to make use of Hashtags related to what you post, as well as you will have to alternate your publications between photos, videos, advertisements or tutorials.

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