No one likes to buy a “cat in a bag”, so one of the most important components of an online store is detailed product or service descriptions. When choosing goods that would make them shop more often on the Internet, residents indicate a detailed product description as the most important factor that encourages them to return to the e-shop again and again. Visual representation is no less important: 30% of the population indicate that they would like to use innovative digital solutions, such as an augmented reality tool, which allows you to see the application of a particular product on yourself. In foreign countries, such a solution has already started to be offered, for example, by clothing and cosmetic brands. However, this does not mean that you should immediately start investing in such innovative technologies, as it takes time for society to accept any new technology.
Make sure you can easily pay for the purchase
The best way for a company to find out how convenient an online store is is to go through the buyer’s journey yourself – from placing the product in the basket to the delivery of a confirmation message about the successful completion of the purchase. It’s important to keep track of how many steps you need to take. “The Klix team and I conducted a study of Latvian e-commerce platforms, and the average number of actions that a customer needs to perform is more than ten, fifteen on average. This means that there are fifteen moments in which the customer can change his mind and leave the cart unredeemed. Maybe once this shopping experience was acceptable, however, the rapid digitization caused by the pandemic has changed the e-commerce environment, and customers no longer want to face a “heavy” payment process,” says Vladislavs Mironovs, Citadele banka board member for strategy.
One of the ways to increase the number of potential customers is to offer as wide a range of payment methods as possible, including payment methods for digitally experienced and savvy customers. The big e-commerce giants always offer several payment methods to cover the widest possible range of people – some like to pay by entering card details, others by paying for a purchase with an Internet banking link, and still others like to pay for a purchase by entering only their phone number. Until now, the problem was in the process of introducing various payments – for each desired solution, a contract had to be concluded with the specific financial institution. Such an administrative burden is too much for any small and medium-sized e-commerce company.
“To understand the stumbling blocks in creating a more efficient online store, we talked to various e-commerce companies and found out that many online stores lack the time and financial resources to invest in improving the payment process. However, there is a desire to improve the customer experience and the operation of the store in general. In order to help e-commerce merchants, when developing Klix under the auspices of Citadele, we thought that entrepreneurs would have to do as little work and investment as possible on their side, getting the maximum possible result. This is how the universal payment acceptance solution Klix was developed, which provides the e-store with all the most popular payment methods with one integration. In addition, the Klix arsenal also has some unique functions, such as quick payment of purchases by entering only a phone number, which should be considered the next logical step in the development of the Baltic e-commerce world,” says V. Mironovs.
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Klix, the solution created under the umbrella of Citadele, is currently available in more than 600 online stores in Latvia, Lithuania and Estonia. Payment with Klix is available in such e-commerce giants as airBaltic, RD Electronics, Pasažieru vilciens, Mobilly, K-Senukai, 1a.lv, as well as in a large number of niche stores such as Jahonts, Mēnes aptieka and in many others.
Klix is a Swiss Army knife type solution that provides everything necessary for an e-shop with one integration – card payments, payments with an Internet bank link, split payment, or installment, as well as fast payment. For example, to provide customers with payments with Internet banking links of the most popular banks, the e-store only needs one Klix integration. Klix Multilink is a payment initiation solution that provides the buyer with the opportunity to pay for a product or service in an online store by initiating a transfer from their bank account without using a payment card. Klix Pay, on the other hand, provides the opportunity to make a payment with the Klix app for customers who have created a Klix account. The function also provides for regular card payments for unregistered users. The benefit for those who register as Klix users is the possibility to use the simplified payment process in all e-shops where Klix is integrated.
Klix integration in the online store has to be done only once and the installation process can be done almost immediately if the e-store uses one of the big e-commerce platforms. By implementing the solution, in the future, the store visitor will see the text “payment with Klix” when paying for the purchase, which, depending on the range of Klix functions in the specific online store, provides the possibility to pay with any payment card, the most popular internet banks in the Baltics or divide the payment into several monthly payments.
In e-commerce, the popularity of the “buy now, pay later” or installment solution is increasing
If the entrepreneur produces the goods sold on the Internet himself, then the production always starts after receiving the payment. However, this weeds out a large number of customers because, depending on the product or service, the customer may not always be able to pay for the entire purchase at once. For example, if the customer orders a new set of kitchen furniture, then the craftsman will start production only after receiving the payment. Therefore, the way of shopping, where the customer buys the product immediately with the “buy now, pay later” solution, is becoming more and more popular. With Klix Pay Later the customer buys a product or service, indicating that he will pay in installments, but the merchant receives the full payment and begins the fulfillment of the order. This is beneficial for the merchant and speeds up the entire shopping process.
Use all Klix payment solutions in your online store with one installation:
Klix Pay – card payments (Visa, Mastercard) and purchase confirmation by simply entering a phone number – for already registered Klix users
MultiLink internet bank payments – a solution that allows you to provide payments with the internet banks of all major Baltic banks with a single integration
Klix Pay Later – online loan application tool (lenders – Citadele Bank, Vizia, Lateko)
Klix Quick Checkout – payment by confirming the purchase in the Klix.app app where the customer has already added his payment card
