In a world where Instagram dominates the world of social networks, knowing how to stand out becomes essential to attract the attention of users. Creating a captivating profile is the key to growing your audience and strengthening your online presence.
Whether you’re an individual looking to grow your presence in the News Feed or a business aiming to boost your visibility, a well-optimized account can make all the difference.
If you want to go further and accelerate your growth, find out how to get cheap Instagram subscribers in order to quickly boost your community and maximize your impact.
Why is it important to take care of your profile on Instagram?
Instagram is today the second most visited social network, just after Facebook. This media, which highlights visual content, had more than two billion monthly active users at the start of 2024 and 500 million stories published every day.
This is why marketers are integrating Instagram into their social media strategies. In 2023, 80% of marketers across the world have used this social network to promote their business.
Additionally, statistics show that 38.68% of active social media users worldwide log into Instagram regularly.
Create a public profile
Although this is the default setting when creating an Instagram account, it is advisable to verify that the profile has not been made private at some point.
A public Instagram profile is essential, especially for brands, influencers or anyone looking to monetize their activity on the social network.
Indeed, if the account is not public, it becomes inaccessible to its audience, thus reducing popularity and the chances of acquiring new subscribers.
If the account has been switched to private mode, here’s how to make it public in a few simple steps:
- Tap the gear icon on iOS (or the three dots on Android).
- Select “Options”.
- Disable the “Private Account” option.
Choose an identifiable username
This is the fundamental element of the Instagram account. It is important to choose a name close to that of the company to ensure easy identification of its brand image.
If the exact business name is already taken, it is recommended to opt for a similar variation so that users can still find the account easily.
Additionally, it is advisable to have the same username on all social networks is an advantage. Different names on Instagram, TikTok or Facebook can make it difficult to manage your online presence.
To change the username, follow the following steps:
- Log in to your Instagram profile.
- Click on “Edit profile”.
- Enter the new username in the field provided.
Use an appropriate profile photo
A profile photo is a first visual impression, the initial point of contact between a business or individual and its potential subscribers. For brands, a well-designed logo represents the identity of the company.
For individuals, it must be expressive and high quality to establish a personal connection. The aim is to ensure the clarity and recognisability of the image, even as a small icon.
In some cases, such as large companies with a well-known logo, using that logo is essential to assure users that they are on the correct Instagram account.
In any case, it is important that the photo is bright enough to be visible on mobile and that it is never poor quality or blurry.
Write an optimized Instagram bio
Profile bio is a great asset on Instagram. This is one of the first things visitors will see when viewing the account.
Writing an optimized Instagram bio requires concise work, as every word needs to make an impact in just 150 characters.
The bio should reflect the personality of the brand or individual while strategically integrating keywords to improve visibility.
Additionally, using emojis and line breaks in the bio can make reading smoother and more engaging. The right balance of organic is essential: keywords must fit naturally without compromising authenticity.
In addition to the keywords in the bio, the well-thought-out call to action invites visitors to interact further, whether to explore products or learn more.
Insert a link to the website
Instagram only allows one link in the bio, and this is a key step for those looking to optimize their Instagram feed. This link is the valuable asset to generate traffic from the platform.
Whether it leads to a blog, portfolio or service, it creates a bridge between the Instagram account and the broader digital ecosystem.
Therefore, regularly updating this link helps maintain its relevance and aligns it with evolving content. It is worth specifying the possibility of generating a personalized URL to your page using Google Analytics.
Enable notifications
It is advisable to check the “Options” settings to ensure that notifications are enabled, in order to track shares and comments on photos. This facilitates quick and efficient interaction with Instagram accounts.
To activate notifications, you must follow the following steps:
- Access «Options».
- Go to “Push notification settings”.
- Select “Of everyone” for each category.
- Consider disabling “Friends on Instagram” to avoid automatic friend requests from Facebook contacts on Instagram.
- Also consider deactivating “Instagram Direct Requests” to avoid automatic acceptance of photos sent by individual accounts and limit spam.
Choosing a theme or style to follow
Whether we talk about atmosphere, soul or mood, it is important to adopt a uniform style that reflects the identity of the company and to stick to it.
If filters are used on images, it is best to choose the single filter and apply it regularly.
Likewise, it is essential to take into account the lighting of photos and videos, the backgrounds and the elements presented, ensuring that they are consistent with its activity and the desired image of the Instagram accounts.
Use brand colors
Color is a powerful tool for establishing a recognizable and memorable image. It is essential that the Instagram account reflects the brand colors, integrating them into the covers and the publication.
To easily incorporate colors into the publication, you can use them as background colors, as color blocks behind text, as frames around images, or on company-specific graphics that you are using. can overlay on images.
Use the correct fonts
When using text overlays in posts, it’s important to always use branded fonts to avoid a chaotic look.
An effective method is to choose two separate fonts: one for the headings and one for the main text.
It’s also worth setting a consistent font size for both, to maintain uniformity across all posts.
The font should be large enough to ensure readability, even when users are viewing the overall account grid, not just individual posts.
Choosing a Beautiful Instagram Grid Layout
Whether it’s pleasant or not, first impressions are important, and it’s wise to make the overall aesthetic of the Instagram profile appealing to capture people’s attention.
A well-designed and cohesive Instagram grid, including the last nine posts, can be a powerful motivator for attracting new potential followers to Instagram accounts.
Create captivating content
When writing quality content on Instagram, it’s beneficial for creators to maintain a variety of content by balancing photos, videos, hashtags, carousels and reels, while alternating between promotional and informational tones.
This activity helps increase follower interest and engagement. Visual consistency is also essential: a harmonious visual theme, using filters, color combinations and thoughtful composition, reinforces the company’s identity.
Engaging captions serve as a voice for visual content with keywords and hashtags, asking questions and encouraging follower interaction.
Relevant hashtags amplify visibility, while geotags add geographic context, driving localized engagement and connection with communities.
Create consistent and regular posts
An optimal Instagram profile requires sharing regular posts. For most businesses, a few posts per week is enough. The key to this technique is to plan posts following a real social media strategy.
Although spontaneous posts may be necessary to react to events, a well-defined strategy helps maintain consistency and improve Instagram account management. It’s also crucial to post at the right time.
For beginners, it may be helpful to consult benchmarks to determine the best posting times. Established accounts can use insights provided by Instagram to optimize their posting schedules.
Finally, creating the ideal Instagram profile takes time and depends on the target audience. However, two things are obvious: on the one hand, Instagram offers exceptional reach and can transform a business into a powerful social media app; on the other hand, it is impossible to neglect the fundamentals.