Each organization, whatever its size, from start-ups to large international groups, has its own corporate culture. This is what determines the identity and personality of the company, unites its employees and differentiates it from its competitors. The corporate culture is made up of a set of values, beliefs, myths, rites, behaviors and standards that shapes its image and guides each of its actions.
The corporate culture is born from the vision of the leaders. It is sent to employees as soon as they are recruited and in the way they are managed. It defines the way in which all members of the company must behave (with the customer, when making a decision, to manage a project, etc.) and work together on a daily basis. A positive corporate culture creates a feeling of belonging and engages your employees. It takes into account their well-being and improves their employee experience so that your employees are happy and fulfilled within your organization.
Today, you would like to build a positive corporate culture. Follow the guide !
The benefits of a positive corporate culture
There are many benefits that can be reaped by creating a positive corporate culture in your company.
- Recruitment : Generally, companies that have a strong identity and a positive corporate culture more easily attract motivated and talented candidates. So that gives you an advantage over your competition. You will also have a better chance of attracting talents who want to invest in your organization over the long term.
- Employee loyalty : If you treat your employees with respect and take care of their well-being, they will want to stay with your company. Thus, you reduce turnover and you prevent your most talented employees from leaving for your competitors.
- Collaboration : a positive corporate culture promotes communication, social interactions and teamwork. All of this improves team cohesion and encourages your employees to work together, thus producing better results.
- Productivity : when an employer invests in the well-being and development of its employees, they do it well by being more motivated and involved in their work. In addition, in a positive environment, there are no conflicts or problems that can distract employees from their work. This is why companies with a positive culture often have higher productivity rates.
- Employee satisfaction, morale and pride : a positive corporate culture helps boost the morale of your employees. They are happy, satisfied and proud to work for your company, and they do not hesitate to share their experience with those around them, even on social networks. This helps to improve your brand image.
5 tips for creating a positive corporate culture
Are you determined to develop a positive corporate culture within your company? The good news is, you can do it regardless of your business size, budget, and industry. Get started by following these five tips.
Improve your current culture
If you have just created your business, choose and define the values that will form the basis of your culture. They will be used to guide your employees on how to act and work on a daily basis.
For companies with a history of experience, you won’t be able to completely remove your current culture, but you can evolve and improve it. To do this, conduct a survey of your employees to find out what they like and dislike about your corporate culture and their work environment. Use their responses to shape a company culture that they like and resembles you.
Discover our 8 tips to change your corporate culture.
The well-being of employees at the heart of your concerns
A positive corporate culture necessarily takes into account the well-being of employees. In order for them to become involved in your business and to help shape your culture, they must be fulfilling in their work and in good health, both physically and mentally and emotionally. Do not hesitate to follow these 6 tips to improve the well-being of your employees at work.
Give sense
Today more than ever, many people want to flourish and are in search of meaning in their work. Employees need to feel useful, to be proud of what they do every day, and above all to see the impact of their work on their business and / or customers.
Thus, to develop a positive culture, you must show your employees that their role and their missions are essential. Give them examples and show them how the tasks they perform on a daily basis have a real impact on sales, finished product, customer satisfaction, etc.
Your employees will realize that they are an essential part of the team. This will considerably improve their motivation, their commitment and their satisfaction, and strengthen the quality of their work.
Lead by example
If you want your people to embrace a positive culture, you need to lead by example. Value the work of your teams and constantly recognize the efforts and investment of your employees. Show gratitude and thank them regularly for their involvement in everyday life and in difficult times.
Positivity is cultivated every day through actions as simple as a smile, a hello, a word of encouragement, and by remaining optimistic, even in the most tense situations.
Encourage social interactions
According to one Michael Page study, 97% of employees believe that having good relations with their manager and colleagues is very important and 71% believe that having good relations with their colleagues has a positive impact on productivity.
Relationships at work are therefore an essential element of a positive corporate culture. Hence the importance of regularly organizing informal exchanges as well as moments of sharing and relaxation between all employees, both during and outside working hours. For example, organize a breakfast with colleagues every Monday or Friday morning. Regularly plan an outdoor lunch or aperitif, team building activities such as cooking classes, yoga sessions, quizzes, etc. Thus, you will strengthen team cohesion and the good atmosphere in the office.
To conclude
Building a positive corporate culture makes it possible in particular to boost the commitment and productivity of your employees, but also to reduce turnover. By following these five tips, you will be able to create a positive culture and improve your brand image.
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