A marketing strategy aims to establish and strengthen a company in its market, define its positioning with its target and create value that meets its needs and expectations. The strategy should indicate how to achieve the marketing objectives. Therefore, we explain the SMART theory to you to define and achieve your goals.
SMART what?
The SMART method makes the general objectives more specific and quantitative, in order to be able to measure the performance of the strategy by indicators. Therefore, each goal must be:
specific : Establish a goal that is precise and clear in its formulation to be understandable. You are not simply betting on the success of any initiative, but obviously on that of your particular strategy.
Measurable: The definition of an objective must be able to be quantified or qualified, this allows you to define a level, a value, to be achieved. The point here is to evaluate the success or failure of your strategy.
Reachable: Formulate a concrete goal that can be achieved. It doesn’t say what you want to do, but what you can do, given the means available to the company. The “attainable” aspect of the SMART method recommends not setting goals that are completely unattainable.
Realistic: Here comes the question of the purpose of the lens, it must present an undeniable interest for the company, and evident to everyone. Make sure your goals meet these criteria by designing a resource management plan.
Thunderstorm: To be effective, any goal and any plan must be established with deadlines for achievement. Without a time limit, you risk seeing your project drag out, but also facing vague indicators of success
For businesses, setting SMART goals saves time and money. These goals should be clear and easily understood by employees. This allows you to complete a project faster and increases your chances of achieving your goals.
