As is the case in particular in Thionville, several municipalities and communities have offered the services of ambassadors in order to promote their territory. A partnership that aims to be win-win and which, with the advent of social networks, aims to reach and attract as many people as possible.
The Republican Lorrain – Today at 20:00
In this first “promotion” of ambassadors, we find Ted Ranghella, international professional model, already ambassador of the city, and very recent president of the Tennis-club of Thionville. For her brilliant election as Miss Lorraine, on October 8, and her place as sixth runner-up to Miss France, on December 17, Sarah Aoutar, born and still residing in Thionville, had unquestionably also worn high the colors of the city. Also distinguished, Dr. Daniel Anastasio, head of the odontology department who opened a unique unit in France: the specific oral health unit (Usos). Among these ambassadors, there was also Frédéric Leybold, intensive care nurse, and at the origin of the Geocoeur invention, winner of the Lépine 2022 Competition. Finally, Thomas Léonard, federal referee of Ligue 1 football, affiliated with the CS Veymerange club , has also participated, on the lawns of France, in the influence of the city of Thionville.
A male top model
But if there is one who best symbolizes the function of ambassador, it is Ted Ranghella. The young man cannot take two steps in the streets of Thionville without shaking hands, exchanging a few words, returning a smile. Ted Ranghella, the child of the country, member for three decades of the Thionville Moselle Tennis-club of which he is now the president, instructor then captain of the first team, praises his attachment to sport, to his lifelong club and to his city. ” of heart “. Chosen by the municipality to make it its standard bearer to the greatest number, he accepted the mission with humility but also greed “It’s a partnership that makes sense”, repeats the person concerned. “Thionville is my favorite city, if I can, through my notoriety, help to highlight it, to make it shine as it made me shine thanks to tennis, then here we go! »
700,000 followers on Instagram
A video, “in Ted’s head with Thionville”, presenting in particular the gateway to Europe, had more than 300,000 views. Because Ted Ranghella is also a name, a brand. An icon. From Breitling to Montblanc via Dior, L’Oréal, Hermès, Yves Saint-Laurent, Lacoste, Armani, René Furterer, etc., the man who is now 36 has traced his route without blinking, without denying himself. He now relies on a community of more than 700,000 followers on Instagram, which makes him one of the most followed European models. “I can speak, I’m not just a figure on glossy paper,” he defends himself. And if there is a label that should be avoided, it is that of “influencer”, a “catch-all” term, which “has nothing to do with who I am, what I stand for”. Mr. Ambassador does not have the same values.
Jean-Luc Bohl is fluent in tourism!
“I can see this clearly when I receive visiting colleagues from other towns, they are first surprised and then stunned by what is given to see in Metz! He was president of Metz Métropole and remains vice-president today. Its first ambassador. Jean-Luc Bohl, mayor of Montigny-lès-Metz, has kept a portfolio that suits him: tourism, or how to introduce foreigners to the jewels of Metz. And international relations, just that! “I am also co-chairman, with the mayor of Avignon (Cécile Helle, editor’s note) of Urban France (the former association of mayors of major cities and urban communities in France) and also a member of France Urban Tourism, which brings together elected officials and technicians in charge of tourism. The big topics remain the release of the Covid, the major sporting events linked to the 2024 Olympics and our perception of the metropolises of tomorrow”. Precisely, one wonders about the effect produced by Metz and its surroundings on elected officials from elsewhere…
Innovative and sustainable destination
“There are still preconceived ideas about our region, the country of industry, of mines, whereas obviously, we are no longer limited to that. The result is a very positive reaction from those who come to Metz. I regularly make the guide to the mayors of the cities of France and they are impressed by our attractiveness, by the impressive buildings. With the Center Pompidou-Metz, we necessarily stand out in the culture department. And for business tourism, the Robert-Schuman center makes Metz a serious destination. This is reflected in its attendance. For events, Constellations, the Mirabelles, the Christmas market, these large mass events make the metropolis a suction pump. We are also listed among the seven innovative and sustainable destinations”.
S.-G.S.
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