Manager Michael Schiendorfer is responsible for marketing Odermatt and represents other Swiss sports greats such as all-around athlete Simon Ehammer and wrestling king Joel Wicki. His strategy: the right mix of international brands, national brands and local companies. “Anyone who only runs after the money makes a big mistake,” said the St. Gallen Schiendorfer recently to the titles of “CH Media”. Right from the start, the common goal of him and his client was to build up the Odermatt brand like a stable house. The construct also withstands a certain headwind, for example if the ski racer should injure himself.
