New boss turns Zuger Seba upside down – the story of a radical clean-up campaign
Seba wanted to revolutionize the digital investment business. However, internal quarrels and high expenses almost tore the crypto bank into the abyss. Now a new management is at work. It has inherited a difficult job.
Franz Bergmüller, CEO of Seba Bank, at Kolinplatz in Zug.
If you want to visit the Seba Bank in Zug, you will first find a locked door. Only after calling the receptionist will you be granted entry to the historic town hall of Zug. Seba has set up its headquarters there. There are no automatic revolving doors here like in other banks. That would also not suit the financial institution and its customers, where discretion is even more important than the gold-plated company logo above the entrance portal.
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