“A major stake.” This is how Claudine Grammont, director of the Matisse museum, describes the development of its content on the Internet.
More than three months after its closure due to Covid-19, the establishment is adapting by strengthening its online presence, with the help of the City’s IT services.
“We can bet that this crisis and the challenges it underlies for our museums will encourage us to innovate more and more, to think of new forms of encounters with the inhabitants and to strengthen the social relevance of our museums and their positioning in the territory “, enlighten the mayor.
The fruit of colossal work
The museum website has benefited from a global overhaul in terms of form and substance. New graphic charter, new resources.
“It’s a colossal job and we are only at the beginning”, relativizes the director. For good reason, a myriad of ideas animate the mind of Claudine Grammont and her team: insertion of sound archives, interviews, press articles and creation of a forum for researchers.
Projects that are added to already visible novelties. For example, it is possible to attend a virtual exhibition (The Walls recede) until March 31.
The establishment now has an online bookstore-boutique, which can be consulted on the Arteum.com site. In parallel, Instagram account is fed regularly.
A “playing cards“
Thanks to the site, the director is aware that the museum has a “playing cards” to become a benchmark platform dedicated to Henri Matisse.
The development of the digital offer must “make it possible to receive a very large number of online visitors.” A way of contributing to the international influence of the artist.
One of Claudine Grammont’s next big challenges is the virtual visit of her establishment: “Being anywhere in the world and being able to walk around the Matisse museum would be an incredible step forward…” Even if the development of the site predates the health context, the latter has exacerbated it.
“Our workforce is growing and increasingly younger people are joining them. These newcomers will be able to support the development of our digital offer”, forecast Claudine Grammont.
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