An art nerd on Twitter catapults global corporations straight into the 14th century. Number three is hotter than the church would have allowed at the time.
Centuries or even millennia ago, people used symbols to communicate with each other. Stone Age murals in caves and illustrations on pottery in ancient Egypt are just two examples of how creative Homo sapiens got when it came to sending messages.
And he still is today. But not only in art, but also in business. Countless symbols, including brand logos, help us navigate the complex modern world. According to a TikToker, some of these logos should actually look completely different.
9 brand logos in medieval style – from lewd to cruel
In the High Middle Ages, heraldic coats of arms and symbolic signage were all the rage, analyzed the design scientist Karla Lant. At that time, people were only really starting to use brand names (here 21 that you’ve heard 100 times but only now really understand) and logos. Paper and the invention of the printing press further fueled this development, according to Lant.
But what would these logos have looked like in the Middle Ages, asks the @ArtMemeLord Twitter account, which is always sharing funny memes related to art history. With a smile, the person behind the account draws nine logos of well-known brands (including Mercedes-Benz, Spotify and Tinder) in medieval style. Here you are:
1. Audi
2. YouTube
3. Tinder
4. Facebook
5. Windows
6. Spotify
7. KfC
8. Puma
9. Mercedes-Benz
