The likes They have lost weight, the video format has made a place for itself until it is one of the great protagonists and, in short, the way of understanding Instagram is no longer what it was. It is one of the social networks with the most users and the most renowned among all generations, with the capacity to be a personal network or even boost a business.
Lately, regarding the use of this application, there is a lot of reference to the Instagram algorithm as one of the reasons why the content created may not reach the full potential audience that it should. How does this algorithm work? As explained from the same platform, at the beginning of Instagram all the content appeared in chronological order.
However, this system began to become obsolete when the number of users and content began to exceed in numbers. From that moment on, Instagram content began to be shown according to interests, the reactions and searches of the different profiles.
The well-known Instagram algorithm is the equation or rather, the equations, which are in charge of managing this order search and display of content and results.
With all the information that this algorithm collects about the use of Instagram, the app organizes the information to display it. What features of the content are relevant to Instagram And, therefore, do they give more possibilities to show our content or make it more visible?
- Publication information. Signals about the popularity of a post and information about the content itself, such as date of publication, duration, and location.
- Information about the person who made the publication. It helps to get an idea of how interesting the person can be to the user. The signals it includes are, for example, the times that users interacted with that person.
- Your activity. Help the app understand what might interest you.
- Your history of interaction with someone. It gives an idea of what we are interested in seeing from a particular person. An example is whether or not you comment on other people’s posts.
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