beIN SPORTS must have thought they had won the lottery when PSG signed Lionel Messi to complete a trio with Neymar and Kylian Mbappé. In the summer of 2021, LaLiga found a new home on ESPN and its paid streaming service ESPN+. This is when Messi left LaLiga after the financial crisis at Barcelona. He accidentally fell into the lap of PSG. Therefore, Messi would broadcast his domestic league games to beIN SPORTS, which owns the rights to Ligue Un.
Let’s take a look at the end of the 2022/23 season and PSG are falling apart at the seams. Even if the club win their record-breaking tenth Ligue 1 title, they will lose both Messi and Neymar. The former is at feud with the club and its fans stemming from a paid trip to Saudi Arabia. Neymar, the player for whom PSG paid a record transfer fee in the summer of 2017, is also in the focus of PSG fans. They gathered in front of his house and shouted at him to leave the club. That could be a factor in his imminent departure.
PSG will recover from their losses. Funding the club will result in trophies even if it doesn’t boast two of the greatest players of this generation.
How the departure of Messi and Neymar will affect beIN SPORTS
beIN SPORTS, on the other hand, is not so lucky. Ligue 1 does not have the draw of other top leagues in Europe. In addition, Ligue 1 is beIN’s main content generator in Europe. Yes, it has the rights to the Turkish Süper Lig, and Galatasaray and Fenerbahçe can grab the headlines. However, Ligue 1 is in direct competition with the Premier League, Bundesliga, LaLiga and Serie A.
The power of the stars plays an important role in this fight, especially when there is no real competition. Serie A has had four different top division winners in the last four seasons, including the 2022/23 season with Napoli.
The Bundesliga is similar to Ligue 1 in its one-club dominance, but the collective league is a better standard. Leverkusen’s appearance in the semi-finals of the Europa League this season and Eintracht Frankfurt’s victory in this competition a season ago speak for themselves.
LaLiga has the star power that Ligue 1 only has on a larger scale. Barcelona and Real Madrid have a large following in the United States. In addition, names like Robert Lewandowski, Karim Benzema, Luke Modric and Pedri or Gavi ESPN+ help with this rise.
Once Messi and Neymar leave, only Kylian Mbappé is left in Ligue 1 in terms of proven world-class talent. I don’t want to take anything away from clubs like Lyon, Marseille, Monaco or Lille, but Neymar and Messi are better at directing viewers to one channel, even if it’s a less popular league like Ligue 1. If beIN SPORTS is going to promote a friendly match between Messi and Cristiano Ronaldo in Saudi Arabia, it may lead people to watch the much-hyped top three at PSG.
Depend on PSG
If PSG is the main contributor to beIN’s success, then the broadcaster must push hard for a new signing. And with Kylian Mbappé constantly spreading rumors about leaving PSG for a more traditional giant like Real Madrid, the Ligue 1 stars could disappear.
As such, beIN SPORTS certainly has to hope for one of these potential signings to materialize. As of now, Randal Kolo Muani, Marcus Thuram, Victor Osimhen, Bernardo Silva and others could join the squad. Each of these names is talented and has the ability to be awesome. However, as long as PSG can deliver in Europe and show a more global audience what they’re capable of, more casual fans in the United States won’t want to tune in.
Messi wows the crowd, just like Neymar. Without these two stars of the league, beIN SPORTS football coverage could be significantly hampered.
FOTO: IMAGO / ActionPictures
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2023-05-15 22:55:55
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