This is evident from an analysis by Bloomberg News. The American branch of Swift’s Eras Tour has proven to be an absolute money machine. The 53 concerts in the US generated a ticket turnover of more than 700 million dollars (663 million euros).
$4.3 billion
That enormous amount is only a fraction of the economic impact of the tour. Where Swift plays, many millions more are spent on things such as hotel rooms, catering and merchandise.
All told, the tour has generated $4.3 billion to date, estimates Bloomberg. Business magazine Fortune even published $4.6 billion. No wonder, because American fans would spend an average of $1,300 on an evening of Swift, plus travel, accommodation and other costs, a report showed. bearing among concertgoers.
If Swift were a country, it would be the world’s 157th largest economy, about the same size as Liberia. To illustrate: the tour generated more economic value than the entire economy of Suriname (3.5 billion dollars) or Andorra (3.7 billion).
Half year
It is important to note that Swift achieved this in less than half a year, while Suriname, Andorra and Liberia need a whole year to generate their GDP.
And then the rest of the tour still has to come. Almost 90 shows have already been planned outside the US, so the billion-dollar ball is far from over.
Billionaire
The 33-year-old Swift doesn’t become poorer herself. Bloomberg calculates that she is now in an illustrious list of artists with a total assets of more than a billion dollars. 1.1 billion, is the best estimate.
Her gigantic oeuvre alone is said to be worth around $400 million. Bloomberg only includes work released since 2019. Since that moment, Swift has fully owned her own work.
Since then, she has been re-recording the music she recorded before that time, the original recordings of which are not in her possession and were sold on to one of her archenemies – Swift has archenemies – much to Swift’s anger, and then to re-release the albums.
All rights
This ensures that Swift has all the rights and therefore decides where her music can be used and who benefits from it: Swift herself. Today, her iconic 2014 album 1989 was re-released.
According to calculations, Swift has made $370 million in ticket sales and merchandise, after taxes. Add another 120 million dollars in streaming income via Spotify and YouTube, the value of her five houses (110 million dollars) and 80 million in royalties and you arrive at a total amount of 1.1 billion dollars (1 billion euros).
2023-10-27 10:50:29
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