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How Taylor Swift Created a $1.6 Billion Empire?

Taylor Swift has joined the billionaires club since 2023. Now, Forbes magazine estimates his fortune at $1.6 billion. Making her the richest singer in the world.

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By overtaking Rihanna, Taylor Swift becomes the richest singer on the planet according to Forbes magazine. A net worth estimated at $1.6 billion which comes mainly from his musical royalties and his world tour, the “Eras Tour”. Since 2008, the singer has ranked all these albums at the top of the American Billboard. She is the first artist to win the Grammy Awards for Album of the Year four times.

From passion to glory

Taylor Swift was born on December 13, 1989 and showed an early interest in music, learning guitar at age 10 and writing her first songs. Her rise began in 2006, at age 17, when she signed with Big Machine Records, although she later regretted the contract. His first album was a big success, with tracks like “Tim McGraw” and “Our Song.”

First in country music, Swift expanded her audience with her second album Fearless (2008), followed by Speak Now (2010) et Red (2012). In 2014, she fully embraced pop with 1989a critical and commercial success. All these albums stayed at the top of the charts for weeks and only increased his popularity.

The reality of show business

Entangled in copyright conflicts where she saw the rights to her six albums being resold by her producer at the time, Taylor Swift was able to bounce back. The artist, unable to win his case, decided to record all these old albums again and then put them back on the platforms by calling them “Taylor’s version”. A snub to its producers, orchestrated with the complicity of its fans who praised these new recordings on streaming platforms but also in terms of physical sales. A good way for the star to have control over his rights and receive the profits that are due to him.

A historic tour

Who hasn’t heard of the “Eras Tour”, this stadium tour around the world carried out by the singer. Three-hour shows where Taylor accompanied by musicians covers 15 years of hits. All with an unreal visual scenography, during which the singer constantly changes outfits, performs her songs while dancing, or even while suspended in the air. His previous tour Reputation had grossed more than $345 million in 2008. While his tour Eras in 2023 generated $1.04 billion in ticket sales.

Des streams records

In addition to the Eras Tour, Swift’s 11th studio album, The Tortured Poets Department, was also released in April. It became the first album in Spotify history to reach 300 million streams in one day. In 2023, Swift was the most streamed artist on Spotify, with more than 26.1 billion streams worldwide in one year. Which brought him the astronomical sum of 110 million dollars. She currently has 91 million monthly listeners on Spotify.

His other income

Taylor Swift, however, has many other sources of income. She owns several properties, including a $50 million apartment in New York and a $17 million beachfront mansion in Rhode Island. She is also a shareholder in the music streaming service Tidal.

Like many celebrities, Swift also has numerous endorsement deals with major brands. We can cite Coca-Cola, Keds and Apple. She also has a range of derivative products that are highly sought after by her fans and which they buy by the thousand at each of her concerts.

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