Jakarta –
Suzuki motorbike dealers have recently become a topic of conversation. The reason is that several dealers appear to have closed and instead become other business premises. In fact, dealers or aftersales networks are the spearhead for a brand to be able to market each product. How does Suzuki respond to this?
“How many additional dealers are there, dealers don’t join anymore, how do we maintain trust? If four-wheelers haven’t had any issues of withdrawal, instead we receive long queues (many entrepreneurs want to open Suzuki dealers). If it’s two-wheeled (some have stopped cooperation) because of conditions, “So there are some who have decided to stop, but we still maintain good relations with our official network which is still solid,” said Spare Parts Dept. Head of PT SIS, Christiana Yuwantie some time ago.
Christiana added that to maintain trust, Suzuki will provide more benefits to dealer business actors. So that business actors feel no loss when collaborating with Suzuki.
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“To maintain trust, of course we invite our dealers, they not only carry out their obligations, but they also get their rights well. We serve orders quickly, the goods sold get profitable profits for them too, so they feel like they are doing business “With Suzuki it’s okay, that’s what we look after,” said Christiana.
“So that it doesn’t make consumers and dealers wait a long time for supplies or spare parts, and doesn’t make them (business actors) the target of consumers. So if we provide fast service, dealers will automatically provide fast service for consumers, so consumers will automatically come back again. So they “You can feel profitable doing business with Suzuki,” Christiana added.
Christiana explained that in order to speed up service delivery to Suzuki consumers, she explained that Suzuki had built a depot in Surabaya to supply spare parts, so that dealer business actors did not need to stock spare parts. On the other hand, Suzuki also ensures that the price of spare parts is the same in every region.
“One of them is by building a depot in Surabaya, because the price of Suzuki spare parts is the same throughout Indonesia, but if we send it to Eastern Indonesia for a long time, they have to wait a long time, so they feel that their investment seems in vain, it was only invoiced yesterday but “We have to pay. Even though other dealers (outside Eastern Indonesia) have received orders today in the afternoon. We want all our dealers to feel the same in terms of time, margin, etc. That’s why we built the Surabaya depot,” he said.
“Now with the Surabaya depot, the longest we can get to Papua, previously it took 25 days, now we only get there 10 days. Dealers feel okay, because they don’t need to keep a lot of stock, just 10 days’ stock. Previously they had 5 spare parts in stock. “months, now just 2-3 months is enough, so their stock is small, their investment is small, the risk of loss is less, so dealers feel more comfortable and with this trust, I believe they will not back down from becoming Suzuki dealers,” concluded Christana.
Watch the video “Colorful Family Friendly 5 Door Suzuki Jimny, Prices Starting from IDR 520 Million”
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2024-02-29 13:40:38
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