Why do people love Spotify so much? Much of the loyalty to the streaming app comes from its dynamic customization. Spotify goes beyond providing a platform to listen to the songs and podcasts you love. It learns from your habits so you can come up with suggestions to expand your hearing palate. This results in a completely new experience where users are exposed to content they would never otherwise have seen.
Playlists like Discover Weekly, Daily Mix, and regular recaps are inspired by Spotify’s algorithmic system, which is dedicated to creating an amazing, personalized experience for every user. Instead of general user ratings, Spotify focuses on smaller groups that provide more specific information, explained software engineer Sophia Ciocca in a post on Medium. What do people with similar tastes listen to? What do people say about the songs you like? Which songs are similar in terms of composition?
This artificial intelligence is the reason why the app knows your tastes so well. However, there is much more to the process.
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