How small online shops can hold their own against Amazon and Co.

Smaller online shops often don’t have an easy time of marketing when it comes to marketing. Not only do high click prices for advertisements make some retailers sweat, but strong competition for lucrative keywords in organic search is initially a deterrent. This is one reason why classic search engine optimization as a marketing channel is often written off prematurely. How can you compete for the top rankings with large marketplaces or shop giants like Amazon, Otto, Zalando and Co.?

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