This is how Ryan Reynolds earned more than 300 million dollars for a phone
Mint Mobilethe telephone company that was born in 2016 and that thanks to the investment of the Hollywood actor, Ryan Reynolds (NYSE:), is today one of the companies that made a million-dollar profit for its sale for a value of 1.35 billion dollars.
The telecommunication company US sells mobile phone services and operates as a MVNObeing its main strength to offer an “affordable premium wireless” product for the direct benefit of consumers.
Las MVNO is the acronym in English for Mobile Virtual Network Operator which translates as Virtual Mobile Operator (OMV (VIE:)).
This telephone operator format allows companies to offer telecommunications services, without the need to have their own spectrum signal or an access network infrastructure, therefore, MVNOs They make agreements with companies that have their own network, to make the most of sales packages at competitive prices.
Photo: Cristian Laris
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Ryan Reynolds and the victory of the 300 million dollars
After the success that Mint Mobilewith a format similar to that Telcel used in Mexico with recharges, the American company T-Mobile (NASDAQ:) offered 1.35 billion dollars for the company.
Ryan Reynolds he was in charge of being the axis to achieve the success of the company since he promoted with his 38 million followers on Instagram and 17.7 million followers on Twitter the search to attract more customers.
Company reports in the United States indicate that, between November 2017 and November 2020, the company increased their income by 50,000%.
After these years of creating an identity with the brand, it was revealed that Ryan Reynolds will receive more than 300 million dollars after owning 25% of the telephone company.
“We are very pleased that T-Mobile is outbiding a last-minute aggressive offer from my mother Tammy Reynolds,” the actor joked in a press release announcing the purchase by T-Mobile.
The strategy of Ryan Reynoldsaccording to what the experts said, was to obtain payment for his investment in kind, that is, with shares of the company that promoted it after the marketing campaign and today, the sale gave him the millionaire payment.
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The fight for customers
As reported by various experts in the United States, the acquisition of Mint Mobile by T-Mobile is a strategic move to expand its presence in the mobile phone market and compete with its biggest rivals, such as Verizon (NYSE:) y AT&T.
OVMs in Mexico serve more than 3.5 million users and there are more than 56 providers of these services in the country, according to what was reported by the Federal Institute of Telecommunications (IFT).
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