Rihanna has (had) a lot of success as a singer and has become rich as a result. But her real cash cow is not the music.
Kylie Jenner, Victoria Beckham and Kate Hudson: Many successful public figures choose to start their own businesses. For most of them, this turns out to be very lucrative. The same applies to Rihanna: the Barbadian singer became self-employed and in 2017 launched the cosmetics label Fenty Beauty, which is named after her last name. Investing in her own brand has paid off for Rihanna, just like her colleagues mentioned above, because it now accounts for three quarters of her wealth, and that’s quite a lot!
As “Forbes” reports, she became the youngest self-made billionaire in the United States at the age of 34.
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Rihanna: net worth of 1.4 billion euros
“I want to be a billionaire …”: That’s probably what the R&B singer Rihanna thought, too, whose fortune is loud “Forbes” amounts to 1.7 billion US dollars. That’s the equivalent of around 1.4 billion euros.
$1.4 billion comes from her stake in the successful Fenty Beauty brand, of which she owns 50%. The remaining $300 million comes from profits from her lingerie company Savage x Fenty and her music career. Although this came to a standstill in 2016, it still makes money today.
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Was ist Fenty Beauty?
Robyn Fenty aka Rihanna founded the beauty brand in 2017 together with the French luxury goods conglomerate LVMH. Incidentally, this is run by the second richest person in the world, Bernard Arnault.
Your secret of success? They focus on inclusion in their products. This means specifically that they also offer make-up for BiPoC. The color palette of their products consists of 50 shades of skin tones, some of which are otherwise particularly difficult to find. So Fenty has filled a gap in the market here and has reaped the benefits: In its first full calendar year, 2018, the brand grossed $550 million, overtaking Kylie Jenner’s Kylie Cosmetics, Kim Kardashian’s KKW Beauty, and Jessica Alba’s Honest.
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Savage X Fenty und Fenty
In 2018, Rihanna founded Savage x Fenty — a lingerie company valued at $1 billion. The R&B singer’s shares here are 30%.
But not everything Robyn Fenty touches turns to gold: In 2019, Rihanna built the fashion brand Fenty, which, like Fenty Beauty, should focus on inclusion. This also offered clothing in larger sizes. But the company suffered due to the pandemic and in November 2020 they released their last collection.
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