By Laura Moroder *
Building content communities
Building groups that are specifically geared towards sharing and creating content enables companies to further increase their reach with fewer resources. At the same time, the associated feeling of community has a positive effect on the audience’s engagement. Whether it’s content for social networks, blogs, or webinars, people love the feeling of belonging to a community.
Go live with videos and webinars
At least since most of the events in the past year could not take place as usual, videos and webinars have massively gained in importance. Video marketing and live video are expected to continue to be high on the list of trends in 2021.
However, this is not only due to the restrictions on face-to-face events: videos are in principle one of the fastest and most effective media when it comes to conveying content. In times when the gathering of information for consumers cannot go fast enough, video marketing is the ideal solution.
Improvement of the content experience
What is more annoying than clicking on an interesting article and being spammed with pop-ups and advertising windows? You’d better not read the article right away. This shows that improving the so-called content experience will continue to play an important role in the future. Both the creation of new, interactive content and a general improvement of the user experience can contribute to this.
Testing of AI-controlled texts
Content experts have been predicting the rise of Artificial Intelligence (AI) in the content area for years. Now, tools that use AI to turn data into summaries, headings, and even entire blog posts are becoming increasingly available. So it is quite possible that this trend will really catch on for the first time in 2021.
Content reuse
At a time when saving resources when creating content is becoming increasingly important, it can be expected that there will be a greater focus on reusing content across channels over the next year. After all, high-quality, appealing content that was created with a lot of effort should be shared with as many people as possible. The best way to do this is to reuse them.
* Laura Moroder is Content Manager at VIDA Marketing.
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