To get out of the crisis, Netflix is introducing an ad-supported streaming service for price-conscious customers. The journey is boring, because the group has not previously managed the advertising business.
The 25th birthday was likely presented differently on Netflix. After years of almost uncontrolled growth and a pandemic, which had given it a strong push, this year the cold shower arrived: the streaming service lost users for the first time in the first two quarters of this year.
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