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How NBA Top Shot works and how they market virtual moments

The NBA is one step ahead in almost every aspect within the world of sports and it has been demonstrated even during the coronavirus pandemic, so it is not surprising that the best basketball league in the world is also the entrance of a new world for those collectors.

Through the Dapper Labs company, a platform called NBA Top Shot, in which different moments can be exposed, both historical and “common” of players thanks to collectible virtual cards.

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How does NBA Top Shot work?

Do you remember that every time there is a soccer World Cup, stamps of the players who are going to be called up to the World Cup are put on sale? Whether in stationery stores, newsstands or department stores, envelopes are sold with stamps that you stick on the album. If you have some repeating stamps, you exchange them with another “collector”.

This is more or less how Top Shots work, only they are not physical, but virtual, and instead of being limited to the face, there is a moment of the player that has come out of you.

The “card” is shaped like a cube and on each of the six faces of the cube you will find information about the player who touched you, such as the team they play for and their statistics, but the most important face of the cube is the current one. The moment reveals a specific play, such as a James Harden dunk or a LeBron James recovery.

How does NBA Top Shot work and how are its virtual cards marketed?

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How are the cards obtained?

As with the World Cup stamps, the cards or Top Shot are in an envelope, which have a more expensive value depending on the rarity. The weirdest envelopes are more expensive and have fewer cards. The common packs have six cards, of which they give you five common moments and one rare.

To buy them (here comes the interesting thing) you can make use of a credit or debit card, but you can also do it through bitcoins, which is a virtual currency for which there is no entity responsible for its issuance, unlike money common, which is controlled by the government of each country.

What is gained with NBA Top Shot?

Each of the moments has a value. The rarer that moment, the higher the value and the platform allows you to sell that moment through its marketplace. In other words, you have the opportunity to market your virtual cards at a higher value for which you paid when buying the envelope. For example, this moment that is sold for up to 250 thousand dollars.

How does NBA Top Shot work and how are its virtual cards marketed?

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“Thanks to its intuitive design, it could be a perfect gateway for basketball fans to a new world where they can buy, sell and trade collectibles from their favorite sport ”, explained Roham Gharegozlou, CEO of Dapper Labs in August 2020.

Of course, you also have the right to keep your collection of moments and nurture your content library as much as you want, but it is also a business. From May 2020, when this began, until the month of August, had reported earnings of $ 1.2 million, in agreement with crypto trends.

In that same period they had bought 22 thousand packages and 14 thousand cards had been transferred or moments through the marketplace, so do not be surprised to see similar platforms outside the NBA, such as in the Champions League, World Cups and other leagues such as MLB and NFL.

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