According to MTS, smartphones with 32 GB of internal memory occupy 35% of the Russian market by the number of devices sold. The second most popular volume is 64 GB – it has 21% of the market. For very small volumes, the indicators are also high. Gadgets with 16 GB of memory occupy 16.3% of the market, for 8 GB – 14.4%.
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“It’s cheaper,” retailer representatives explain. – In addition, cloud services are common in which you can store photos and videos. There is streaming that allows you not to store content on your smartphone and watch everything online. ”
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The larger the amount of memory, the less demand for the device. Smartphones with 256 GB, 512 GB and 1 TB of memory in total occupied only 2.1% of the Russian market in terms of the number of gadgets sold last year.
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At the same time, devices on 128 GB is gradually becoming more popular. Over the past year, their market share increased from 2.7% to 11.3%. In MTS, this is associated with a decrease in the average price of such devices. In 2019, it fell almost twice, from 48 thousand rubles to 28 thousand.
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Look at the top flagships with great memory. Prices are falling:
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