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How much are reality TV stars paid for product placement?

Yesterday, Sunday 11 September, France 2 transmitted its number of Further investigation entitled “Scams, money and politics: the real business of influencers”. Originally scheduled for Thursday 8 September, the broadcast of this number was shattered by the death of Queen Elizabeth II. Threatened by influencers, the channel still rescheduled its show, much to the chagrin of some reality TV celebrities, including Magali Berdah and Milla Jasmine.

“Advertisers pay up to …”

Broadcast last night, the report was congratulated by internet users, particularly on Twitter. In fact, one could read: “Thanks to your teams for this incredible work, we must destroy this diabolical environment”. Others were more mixed and criticized the channel for not delving into the subject enough. “The report was good, frankly there was a lot more to say, still very serious things. It’s a shame,” wrote one user. In this report we discovered, for example, and without much surprise, that Milla Jasmine is a millionaire. She confides: “There are months in which you can earn 15,000 euros, there are other months, you can earn 60,000 euros (…) It’s not a taboo for me but yes, I’m a millionaire”. How much do these other stars earn who have known fame by “clashing on TV shows” and “made a fortune selling their sudden notoriety”? Several brands have agreed to give to our colleagues Further investigation certain rates charged by the Shauna Events agency and there is something to be surprised about. “For star Nabila and her 7.3 million subscribers, advertisers pay up to € 10,000 for a short video. For Jessica Thivenin, 6.3 million subscribers are € 7,000. Milla Jasmine and her 3.3 million subscribers they cost up to 3000 euros “, we found out. And what share goes to Magali and her agency? Our colleagues reveal that “20% sometimes go to Shauna Vents” or even more depending on certain placements. And it should be noted that in 2020 3 million euros of profits were declared by the Magali Berdah agency.

Kahina Boudjidj

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