With marketing automation, marketing teams can enable effective communication with customers at all stages of their brand lifecycle.
For Abhishek Joshi
In a digitally driven world, we live our lives online. From social media to e-shopping, everything has been completely transformed. With so many customers using e-commerce to live comfortable lives, marketers move in all directions, from marketing messages to making a campaign stand out. As a result, there is increased pressure on
marketing teams to generate innovative ideas, executed in the most time-efficient manner.
Today’s marketing teams are increasing their bandwidth to implement new and better marketing activities, which is not easy. They need more time to focus on market trends and customer behavior to be productive in what they do. That comes with a host of challenges, but technology in the form of automation proves to be an effective solution.
Understand marketing automation
Marketing automation is all about powerful tools and automated software that, in essence, proves to be a must-have for every e-commerce business. According to estimates from a survey published by a media portal, more than 90% of the world’s leading marketers believe that marketing automation is important to their success. It is imperative to expedite,
speed up and simplify daily marketing practices. In addition to improving the productivity of the marketing team, companies enjoy 25% more revenue than those that do not use automated software.
In simple terms, marketing automation alleviates the responsibility of manually managing repetitive and time-consuming tasks. When the pressure to perform the same tasks every day is taken off the shoulders of marketers, they are more likely to focus on improving their customers’ brand experience. In a competitive industry like e-commerce, brands are expected to anticipate customer needs and create lasting relationships and drive revenue. Early adopters of automation technology drive customer engagement and streamline the buying funnel. Apart from this, marketing automation offers several benefits to the new age marketing team that accelerates the success of their marketing campaigns.
CLV Increase (Customer Life Cycle Value)
Customer lifecycle value is crucial in measuring the average customer revenue generated by an eCommerce brand. With marketing automation, marketing teams can enable effective communication with customers at all stages of their brand lifecycle. By understanding CLV, marketing teams can test strategies that work
better for the brand to retain its customers. Apart from these, by using CLV, eCommerce brands can make better decisions about customer acquisition costs, driving repeat sales and increasing profitability.
Personalized customer experience
Given the competitive landscape in the e-commerce industry, customers easily switch brands when a business fails to provide a personalized experience. By tracking the behavior of existing and potential customers, marketing automation tools help experts understand customer interests and gather their
touch points to create personalized messages. The main sources include website visits, downloads, social media activities, among others. For example, e-commerce brands send behavior-activated emails to create a personalized customer experience.
Improved ROI
Marketing automation focuses on the lead development process. Establish clear measures of progress throughout the customer lifecycle. This results in a considerably higher ROI than other forms of marketing. According to the Havard Business Review report, marketers using marketing automation software see an average 20% increase in new sales.
opportunities. With the analytics generated by marketing automation software, e-commerce companies can measure the effectiveness of touch points and prioritize leads for a successful marketing campaign.
Refined Marketing Strategies
Data analysis is one of the most useful features that marketing automation software offers. From the web to social media, it processes lead data and provides information on trends that marketers can use to make adjustments to improve marketing campaigns. Apart from this, marketers focus on A / B testing, two compare two versions of
web pages, email, or any marketing asset to gauge which one works best. Knowing the best performing asset is vitally important to making even the simplest changes to your campaign to have a big impact on your conversion rate.
Final thoughts
The e-commerce business revolves around the ever-evolving needs and expectations of customers. There are many impressive marketing automation tools and software that recognize the value of time, speed, and precision for marketing teams to practice innovation and creativity in designing high-influence marketing campaigns. With
In automated marketing processes, experts can simply sit back and watch the company’s revenue growth and customer satisfaction like never before.
The author is a co-founder of Cronberry
Also read: In the era of viral boycott, how can brands deal with the concept of awakened advertising?
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