Communication in marketing is very closely linked to public relations. Marketing communication is understood as the way a company communicates with its specific customer segment. This may involve customers in an existing, established market or the intention to establish new customer structures. In any case, the company tries to seek communication with the public with targeted public relations campaigns.
However, there are differences between communication in general and public relations concepts in specific. The difference lies in the strategy chosen. Public relations is about building a brand image. Reputation is important because you can no longer revise a negative image so quickly. However, building a brand name takes a lot of time and requires a sophisticated strategy.
Today, the communication channels are served by means of online marketing, since the reach is far greater. Practically all PR actions, such as advertising campaigns or the important public relations, are carried out using a Online marketing agency planned carried out. Right down to advertising, only professionals are allowed to work. Communication strategies in the field of education can be cited as a good practical example, since a large number of people are addressed here.
Communication planning in education
This area is largely covered by the public sector. It’s about external communication. You also have to know that today’s schoolchildren go to school in order to seize educational opportunities and learn a trade. These tools should be communicated to the students on social media.
It’s about providing information about new technologies. This doesn’t just refer specifically to the need to share new training methods with you. Of course, this aspect is in the foreground and should definitely be communicated. Instagram is a particularly good medium here because it is visited by young people in particular.
Digitization in the education sector is a reflection of society
TikTok is also a suitable medium because many young people use the medium. You should also know that it is not just about communicating new educational methods. Young people in particular would also like to take advantage of digitization because they are confronted with this topic themselves in the education sector
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