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In the latest iteration of online hip-hop media, the actual music can often feel like an afterthought. The current wave is replete with gossip-focused websites, Instagram accounts, and podcasts that have made the online conversation about rap stars (and even more often those close to them) look tabloid-like.
This phenomenon isn’t just happening in hip-hop media — it’s true in all music media, and in other areas as well — but the scale and growth rate of these platforms could be unmatched anywhere in the world. this space. The changes have been rapid, the product of an ever thirstier internet and a genre that is wider and more successful than ever and also has more eyeballs than ever before.
On this week’s Popcast, a conversation about the seismic changes the internet has brought to the coverage of rap stars, how online clutter rewards sensationalism, and possible avenues.
Guests:
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Jerry Barrow, Content Manager at HipHopDX
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Resort Writer Andre Gee
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Rob Markman, Vice President of Content Strategy at Genius
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