When in 2023 your Instagram followers began to grow exponentially, Fernando Bonetewho had started creating content “without many expectations and with zero ambition”, was little by little taking himself seriously @en_bookle. Combining his profiles as a humanist and journalist, the naturalness with which he has shared book reviews since 2018 is undoubtedly one of the secrets of his popularity.
“No one around the influencer marketing I could imagine that a account dedicated to culture aim for half a million.” This work is still not his main job for him, but rather something that he combines with university teachingwhich is why it shocks him that, more and more, he is recognized everywhere: “It’s strange, but it’s very nice to put flesh and blood on something as immaterial as followers.”
Las keys to your success are impossible to determine, because, as he says “there is a intermediate agent between sender and receiver: the algorithm“. However, from his profile as a user experience design professor he does know that “there are certain formulas, certain formats.” Honesty and perseverance have allowed him create a community that values as “engaged and authentic”.
He book world It is gradually joining the social media market, although many institutions are slow to understand that “the maximum audience is no longer in the traditional communication model,” he argues. Independent creators of cultural content There have been since the beginning but, in his opinion, the fact that it is not a dominant issue “is only because networks are a reflection of society.”
2024-02-26 05:56:15
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