The corona pandemic has ensured that e-commerce has finally become everyday commerce. In addition, the fact that people (have to) spend more time at home and online ensures that the line between entertainment and commerce is blurred and that videos as a shopping tool – keyword social commerce – are increasingly becoming a matter of course. In his guest post for HORIZONT Online, Marcus Greye, Executive Creative Director at the digital agency TLGG, names exciting examples and explains the potential of “shoppable moving images”.
