How does the newsletter opening detection work?

pts20210515002 Media / communication, technology / digitization

And how do you correctly interpret this important key figure?

Recognition of the opening is more complex than many think (© dialog-Mail)

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Vienna (pts002 / 15.05.2021 / 16:25) – There is much more to the opening rate than you might think, because realistic detection is not trivial. But only if you know and understand the background, you can interpret the opening rate in a meaningful way.

Technically, the detection of an opening usually works by integrating a small invisible image (tracking pixel) into the email. Since all images are only reloaded when opening – including the counting pixel – the e-mail marketing software can determine an opening in this way as soon as the counting pixel has been requested by the mail program. So far, so simple.

The devil lies – right – in the details

The detection of the opening rate is not 100 percent exact, however, because several factors result in a number of possible distortions (in both directions). And these factors have a major impact on the interpretation. But what distortions are there and what should be taken into account when interpreting them? Dialog-Mail’s email marketing experts have summarized and clearly described all the details in a blog article.

To the blog article: https://www.dialog-mail.com/p/wY2J1

Via dialog-Mail eMarketing Systems
The email marketing software “dialog-Mail” is one of the most successful and innovative email marketing solutions in Austria. Introduced in 2004 as a purely Austrian development, more than 300 well-known customers have now been won, including such renowned companies as Salzburg AG, Drei Austria, Würth, Manner, Volksbank, Andritz, ratiopharm and Mazda. dialog-Mail offers all the functions that companies need for successful e-mail marketing – from A / B tests and event-driven mailings to dynamic interest profiles and extensive statistics in real time. The greatest strengths are the consulting competence, the simple operation (mailing creation simply by drag & drop) and the extensive possibilities for analyzes, success control and follow-up measures. More on: https://www.dialog-mail.com

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