- The version premium The main objective of Twitter for companies is to distinguish official accounts from false ones
Twitter introduced a verification system for companies that are part of Twitter Blue, which allows companies to apply to receive the gold badge and link accounts.
To streamline the verification process, the social network developed Twitter Business that offers the option of linking accounts to a profile and that they appear as associates in order to distinguish from the rest of the profiles that Twitter hosts, as reported Europa Press on January 16.
Twitter Business is in the testing phase and has only been used by some companies that continue to retain their check golden. It also includes a thumbnail of the linked accounts’ profile photo next to the name.
In addition, the social network published a sign-up sheet so that companies can be part of this verification system, formerly known as Blue for companies, as reported by Twitter in a thread shared on January 13.
We will soon launch Verification for Organizations, formerly known as Blue for Business. Today, you can apply for early access via our waitlist here: https://t.co/wNdVPXHQRq
— Twitter Business (@TwitterBusiness) January 13, 2023
This new tool not only applies to verify the official account of the companies, but also to confirm the employees who work in it.
In the form, the company shares data such as full name, email address, country, and website.
After submitting the information, the company enters a waiting list and receives business accounts and membership badges through the platform’s self-service administrative portal.
Why is Elon Musk looking to strengthen the verification system?
After buying Twitter, Elon Musk has insisted on a more transparent verification process. In December 2022, he removed Legacy verification and accused Twitter’s former management of allegedly charging fees to verify accounts.
In a few months, we will remove all legacy blue checks. The way they were delivered was corrupt and meaningless,” he reported via Twitter.
In addition, the company also designed other colors for the check of verification, being blue that of the prominent personalities within the social network. The gold one to identify brands, companies and the media and the gray one aimed at government institutions.
What is TwitterBlue?
The new owner of the company, Elon Musk, announced in November 2022 the launch of Twitter Blue, a version premium from the social network.
Before the launch of Twitter Blue, official company accounts could be distinguished from fake ones by the check blue, but all users subscribed to Twitter Blue automatically get the check blue. Although the platform distinguishes the verifications made by Twitter from those who are subscribed to its version premium.
The cost of this version of Twitter is 8 dollars for users who connect from Android and computers and 11 dollars for those who enter the application from iPhone.
