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Clubhouse is one of the latest news on social media. If you have not heard of it, we will tell you how it works and how much it is worth.
Clubhouse It has been called the app of the future. Therefore, we will tell you everything you need to know about it.
Facebook, YouTube, Instagram, TikTok, LinkedIn, Twitter, and SnapChat are among the most popular platforms of 2021.
Each of them offers users a different experience. For this reason, they have positioned themselves as leaders in the sector.
One of the latest to captivate users internationally was TikTok, which became popular amid the COVID-19 pandemic in the first quarter of 2020.
However, the short video app was not the only one that successfully entered the world of social networks. Another that gained momentum during confinement was Clubhouse.
Since its launch, this platform has up to 2 million active users per day and has been growing rapidly in recent months.
This red social decided to bet on chat rooms, but focused only on audio. Next, we explain everything about her.
What is Clubhouse and how does it work?
If you haven’t heard of Clubhouse, Do not worry, you’re not the only one. To access this platform you first need to have an iPhone or iPad and secondly receive an invitation.
In addition, the rooms only receive a maximum of 5,000 users. This has given it a touch of exclusivity that has caught the attention of many people.
Outside of these limitations, the concept of Clubhouse It is very simple. Who is invited has the opportunity to initiate or listen to conversations.
The digital rooms of this red social they can be organized on a small scale or headed by famous people.
In early February, Mark Zuckerberg, founder of Facebook, appeared on the platform. At the end of January, Elon Musk, CEO of SpaceX and Tesla did the same.
The fact that with Clubhouse you only need the audio, users can perform other activities while entering a chat room. The topics are very varied, covering technology, business financing and education.
You may think that the concept is practically the same as podcasts. However, with this platform everything is straightforward and guests can participate. For this, there are two types of users:
- Stage: moderators and people who intervene
- Stall: listening users
Stall people can ask to speak. If the moderator agrees, they can intervene. In this way, interaction between listeners and speakers is encouraged.
How to enter the Clubhouse?
Clubhouse she has been accused of being elitist because getting in is not so easy. It is not enough to download the app, you need an invitation from an already registered user.
This strategy has yielded good results, as the exclusive sells more.
New users receive two invitations by default. If they want more, they can get them, but they must perform actions within the app.
This is an effective way to encourage activity within Clubhouse, which is still in beta so far. Due to this, its interface is also very simple.
It is expected that in the coming months the application will reach Android to expand its range of users.
Until then, Clubhouse will continue to generate controversy. On YouTube there are video tutorials on how to enter the social network. In addition, entry invitations or activation codes are sold on forums.
Although the latter could be legal in some cases, in most it could be scams. Users have even been warned not to provide their bank details.
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If you still want to download the app, you can only choose the option ‘set aside’ your username. Experts say it’s worth a try, as the app’s creators plan a massive expansion.
How much is Clubhouse worth?
Clubhouse It was created by Paul Davidson and Rohan Seth in May 2020. By that month, it had just 1,500 users worldwide. Currently, it has up to 2 million active every day.
For the launch of the app, it had the support of the private firm Andreessen Horowitz.
Some experts estimate that Clubhouse worth about $ 100 million. However, the figure would reach one billion dollars, according to The Information.
According to the outlet, the platform received the support of 180 investors in a new round of fundraising.
Either way, this app is well under the $ 150 billion worth of Facebook.
However, it is expected that the concept of Clubhouse catapults the brand.
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David Bchiri, director in the United States of the Fabernovel consultancy, pointed out that the present and the future depend on audio:
“Our grandchildren will never have keyboards. They won’t need to interact with machines in that way. Everything will be done with voice commands or simply thinking of a task “
Clubhouse main risks
Clubhouse has generated serious doubts on the issue of privacy. According to experts, the app temporarily records all conversations.
The objective is to have a backup against possible incident investigations. Later, he deletes them:
“If a user reports a trust and security breach while the room is active, we retain the audio for the purpose of investigating the incident and then delete it when the investigation is complete.”
However, in its first months of operation, a user managed to divert the audios from Clubhouse to a foreign website.
The netizen was banned from the social network for life. However, this did not clarify the doubts about the effectiveness of the platform’s security.
In addition, the access of Clubhouse to the phone book of each of its users. This measure is to invite your friends to the social network.
In this way, the app has data from people who might not be interested in joining the platform. And not only that, he would also have information on how many acquaintances he has within the red social.
This measure is not exclusive to Clubhouse. In the past, Facebook faced a legal battle for engaging in these actions. Some cybersecurity experts consider it a breach of data protection law.
Have you already had the opportunity to be invited in Clubhouse? Tell us about your experience.
With information from Metricool, El Universal, Expansión, BBC and El Español
Cover: Special
Interiores: Twitter @COPE @floraflores @GuidoMorenoB @atosan_master
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