How does Instagram work? Tips and tricks to get started | Sunday paper

Many use it, many have the app on their mobile phones: Instagram. What is behind the social network? Who is using the application? Who has the most followers? In our media tips we explain the social media channels – and give tips and tricks from Instagram especially for churches, parishes and nonprofit organizations.

What is Instagram

The social network Instagram has been around since 2010. Today the company is part of Facebook. There are currently more than a billion users worldwide. The platform is mainly used to publish pictures and short videos. The network now also offers many other functionalities.

Who has the most followers on Instagram?

Instagram is about reach, i.e. as many followers as possible. Who has the most of those on Instagram? In 2020 the top 3 were the following celebrities: Dwayne “The Rock” Johnson in third place with just over 200 million followers, in second place the singer Ariana Grande with 203 million and number 1 footballer Cristiano Ronaldo with more than 238 million. Interesting fact: the most successful German on Instagram is a footballer Toni Kroos with around 26 million.

Who is using Instagram?

Who are the users of Instagram? According to statistics are 71 percent of users are under 35 years of age. The group of 25 to 34 year olds is the most active, followed by 18 to 24 year olds in second place. In other words, Instagram is mostly a younger audience.

What will be published on Instagram?

The main purpose of the platform is to publish images and videos. There are various ways of playing this out. There is a short video channel called Reels that shows videos that are no longer than 30 seconds. With IGTV, videos can be up to an hour long. And then there is the option of Stories – a short format for picture galleries and “stories”. Most of the time, the videos are recorded and played in portrait format.

What does a classic post structure look like on Instagram?

The classic post initially consists of an image – a person, landscape or an object. Many users supplement the location and add a short text as a description. The hashtags, i.e. the keywords that are provided with a hash sign, are particularly important. These hashtag terms lead to greater reach, as there are many users who research hashtags using the search function or who follow certain terms. In addition, people or other Instagram users can be linked in the post.

Tips and tricks for your own Instagram channel

1. Look at successful pages: What’s going well on Instagram? Check out other successful sites or your immediate competition. Which hashtags are used? What pictures posted? Learn from other successful sides. Copy the structure of posts and see what works well.
2. Use lots of hashtags, but also suitable ones: Hashtags are important to achieve reach. However, as few precise hashtags as possible should be used that refer precisely to your appearance and your concerns.
3. Interact with users: Interacts with users and followers through competitions or calls. Include users and bind them to your channel. Creates surveys in the stories and ensures as much interaction as possible.
4. regularity: Instagram only works if the channel is regularly updated and maintained. Like almost every social media platform, the platform rewards those who spend a lot of time on the channel, show a lot of interaction and post a lot.

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