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With the pandemic, the heads of firms have focused on the core of their profession. Yet the work of marketing cannot be neglected.
Indeed, the fruits of this work are harvested in the long term. And it is not enough to sow a seed to envision this harvest. This work consists of planting countless seeds and taking care of them: writing a blog article, giving a presentation at a conference, making business lunches to maintain and expand your network …
And start over and over again, so you stay visible so you can seize the opportunity when it presents itself.
Here are some ideas ofAttorney at Work to grow your marketing without spending the time you don’t have.
Aim higher
Each of your marketing activities should become more efficient, without taking more time. Instead of sending an email, phone the person you’re talking to. Instead of making a phone call, host a Zoom meeting. This becomes a face-to-face meeting… which will be organized over lunch.
Most of these activities will not take longer than their previous form. But they will become more efficient.
Reproduce what is already working
Don’t have the time to create social media content? Share articles posted by others. When posting announcements or alerts, target their delivery to users by attaching a personal message or invitation.
Break down your marketing projects
All activity breaks down into several stages. Rather than launching headlong into each project, break it down. Do you have an article to write? Start by making the plan. Planning to attend a conference? Plan your registration in advance.
Don’t let marketing overwhelm you – you don’t have time for this!
Find a marketing friend
Among your colleagues and associates, find those who could help you write a publication, review a list of contacts, plan a lunch …
Hire your assistant
Your assistant can be your best ally in your marketing work, whether it’s keeping your contact list up to date or scheduling meetings.
Do what you like
Do you prefer to write or receive? Focus on what appeals to you. It’s easier to find time to do what you love.
Use your existing content
An internal presentation can become a series of publications intended for clients. Research can take the form of a blog post. A summary of a webinar Q&A session can be sent to attendees for follow-up.
Do permanent marketing
Marketing cannot be something you do when you have nothing else to do. Make it part of your daily practice, using the suggestions above.
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