The journal released slides that wrote a series of articles earlier this month saying Facebook knew its apps were damaging the mental health of some teenage girls and young users.
The study, entitled ‘Instagram Social Comparison’, surveyed 100,000 people in nine countries in March and April 2020, including the United States, Australia and Brazil.
Facebook spokesman Kevin McAlister said respondents were not asked for specific accounts, but researchers found that celebrity accounts were “one of the most viewed accounts of people who told us they had experienced higher or lower levels of negative social comparisons on Instagram.”
Singer Ariana Grande and model Kendall Jenner were among those celebrities whose followers felt the most negative social comparisons – Facebook researchers discovered. They also pointed out that the company could work with celebrities in campaigns to reduce negative feelings.
On the other hand, Instagram accounts of “The Ellen Show” run by Ellen DeGeneres, American actor Will Smith and Brazilian footballer Neymar, had followers who felt “a less negative comparison.” – results from research.
The findings are notable considering Instagram has helped grow social media influencers and made efforts to recruit celebrities for the app early on.
Actor Ashton Kutcher was one of the stars who helped Instagram gain credibility with other celebrities and helped introduce Ariana Grande, according to an anecdote described in “No Filter: The Inside Story of Instagram.”
According to biographies of some LinkedIn employees, the company’s partnership team is also working with celebrities, musicians, and other public figures to improve their Instagram presence.
Facebook researchers found that viewing more celebrity content on Instagram was associated with lower mental well-being for ordinary users.
Research has shown that nearly half of the content people see on Instagram comes from celebrities.
Source: Reuters, niezalezna.pl,
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