The ideal customer of a brand has changed the way it makes decisions. An ideal customer will not simply compare a brand with its competitors, what they will do is compare all the positive experiences that they have around them to choose from.
Today more than ever it is necessary to show the values and purpose that brands pursue to connect with their ideal customer by responding to their needs.
And despite the fact that all brands have the same possibilities to do so, the golden opportunity is to be able to stand out using all your resources to conquer the decision of your potential customers, among a market that concentrates an enormous amount of positive travel experiences.
And this is where the most hackneyed phrase in the content marketing world comes in, but it’s the truth: “content is king.”
Therefore, having a website will put your business on the map, but implementing content marketing strategies from your website will put your brand in the mind of your ideal audience.
If your purpose is to be as attractive as possible to show how your clients are going to have fun staying at your hotel, your objectives must be aligned to deliver the correct information, whether informative, educational and entertaining, through the right channel for it to arrive. to the right person at the right time, in order to provide relevant content throughout the purchase decision process.
As you know, there are multiple digital tools such as blogs, press rooms, electronic newsletters, video formats, podcasts, social networks, sponsored publications, all of them to combine and conquer with your content in a different way and specifically created for each of those. platforms.
In this sense, Travel2Latam has introduced this new business unit offering content marketing services to work together with its clients.
Do not hesitate to write us if:
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You would like to tell us how you see content marketing in your business.
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You have started with some of those digital tools and need help to develop others that are of interest to you.
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You have not yet started implementing content marketing and would like to plan a strategy to boost your brand.
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You want to read in this portal some other topics that may be of interest to you.
Write to us [email protected] we will be happy to stay connected with you in new projects.
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