How CEO Stefan Krings is making analogue classics fit for the digital era

It is no coincidence that the path the company boss takes is reminiscent of the strategy of role models like Lego. Carrera Revell addresses new target groups with innovative licensing issues who are no longer interested in warships and fighter planes. At the same time, Krings is checking whether digital technologies such as augmented reality can improve racing fun on the Carrera tracks. And brand communication is also playing an increasingly important role after the success of last year.

This is all the more remarkable because, from the point of view of classic toy manufacturers, the CEO actually comes from the enemy camp. Krings first came into contact with the game market at Nintendo Germany. cam –